Digital Research

Question 1

The main research that marketers use before even thinking about the campaign. Designed to establish the size, composition and characteristics of a group of individuals who are, or could be, potential customers.

Answer 1

Audience Research

Question 2

Digital Marketing Strategy’s Goal is

Answer 2

to influence the buyer’s journey

Question 3

Marketer’s need to connect with the audience by knowing ____, _____, _____.

Answer 3

• what they think
• how they behave
• how they live their lives

Question 4

Primary reason for conducting audience research is:

Answer 4

to identify your obstacles

Question 5

What make’s up a buyer’s persona?

Answer 5

• motivations
• demographics
• channels used to access the internet

Question 6

Identifying the ____ helps marketers choose the channels and messaging that will resonate with their ideal customer and effectively deliver on objectives.

Answer 6

Buyer’s Persona

Question 7

3 Data Types to gather when you conduct audience research

Answer 7

• Demographic
• Psychographics
• Behavioral

Question 8

Type of data you gather when conducting audience research that delivers hard facts about your audience

Answer 8

Demographic

Question 9

Social, geographical and financial data are examples of what type of audience research?

Answer 9

Demographic

Question 10

Type of data you gather when conducting audience research that uncovers anything that your audience would be interested in; Deep understanding of your audience’s aspirations.

Answer 10

Psychographic

Question 11

Lifestyle, ideas, and trends are examples of what type of audience research?

Answer 11

Psychographic

Question 12

Type of data you gather when conducting audience research that shows how people use your product, navigate your website or use the marketing channels you utilize.

Answer 12

Behavioral

Question 13

Retail experience, product use, and adoption are examples of what type of audience research?

Answer 13

Behavioral

Question 14

The process of monitoring digital media channels, terms, products, and concepts associated with your brand to devise a strategy that will better influence consumers.

Answer 14

Audience Listening

Question 15

Main audience research platforms are:

Answer 15

• Social Media
• Marketing Research Platforms
• Survey Providers
• Behavior Analytics

Question 16

Hootsuite, Hubspot, Social Intel, Nuvi, and Affino are examples of:

Answer 16

Social Intelligence Tools

Question 17

Type of Audience Research Platform used as secondary research developed by third-party research companies

Answer 17

Market Research Platforms

Question 18

Type of Audience Research Platform used to collect specific data related to your product or a specific trend you are interested in

Answer 18

Survey Providers

Question 19

Type of Audience Research Platform used to gather knowledge or insights gained from analyzing social media data.

Answer 19

Social Intelligence Tools

Question 20

Main Social Listening Tools

Answer 20

Hootsuite, Tweetdeck, Hashtags, and influencers

Question 21

Type of Audience Research focused on providing insights into the actions of your customers or audience.

Answer 21

Behavioral Analytics

Question 22

Helps marketers focus their attention on the type of content and messaging they need to develop in order to gauge their target audience.

Answer 22

Audience Research Platforms

Question 23

Tools used to conduct cultural research

Answer 23

• Social Media Conversation
• Research
• Dedicated Platforms

Question 24

Cultural Research Tool using keywords, facebook groups, twitter communities, hashtags, and influencers are powerful ways to understand how a specific community is talking and interacting.

Answer 24

Social Media Conversation

Question 25

Cultural Research Tool where audience research firms develop their own research on specific cultural groups and make it available to marketers.

Answer 25

Research

Question 26

Cultural Research Tool that follows the consumer journey through content by finding and visiting niche websites, influencers’ accounts, dedicated apps, bloggers, and forums to offer plenty of material to find out what values are most important.

Answer 26

Dedicated Platforms

Question 27

Provides research into what the competition is doing in terms of marketing, what their messaging and positioning is, how well they are received, what part of the market they are targeting, and the success they are achieving online.

Answer 27

Competitive Research

Question 28

3 Types of Competitive Research

Answer 28

Strategy, Target Market, Message

Question 29

Competitive Research Type used to Understand what media and content strategy your competition has adopted can help reduce friction and prevent overlapping.

Answer 29

Strategy

Question 30

Competitive Research Type used to understand their target audience more in-depth can provide insights on your own target audience and how it should differ, based on how your product solves the problem for them.

Answer 30

Target Market

Question 31

Competitive Research Type used to understand your competition's message and enable you to differentiate yourself from them.

Answer 31

Message

Question 32

4 Platforms for Competitive Research

Answer 32

Social Media, Competitor Assets, Search, Content Analysis

Question 33

Type of platform for competitive research that is used the same manner as audience research through comments, hashtags, mentions, reviews, but focused on keeping an eye on what your audience says about the competition.

Answer 33

Social Media

Question 34

3 tools that help you track social media conversations are

Answer 34

brandwatch, twitter, feedly

Question 35

Type of platform for competitive research that puts yourself in the consumer’s shoes and enables you to understand how the buyer’s journey is designed and how your competition goes on converting their audience at each stage.

Answer 35

Competitor Assets

Question 36

Type of platform for competitive research that provides powerful insight into how people find a product and what they are looking for.

Answer 36

Search

Question 37

Search tools used to know how you competition ranks for keywords

Answer 37

SEMRush and Spyfu

Question 38

Type of platform for competitive research used to monitor other forms of content your competition is distributing other than social media.

Answer 38

Content Analysis

Question 39

Monitoring changes and advancements that are taking place in and around an industry category in order to stay ahead of the competition.

Answer 39

Industry Trend Research

Question 40

key to a competitive strategy is

Answer 40

understanding the sources of the competitive forces.

Question 41

Porter's 5 forces are

Answer 41

- Industry Rivalry - Threat of Substitutes - Bargaining Power of Buyer's - Bargaining Power of Supplier's - Barriers to Entry

Question 42

One of Porter's 5 forces that exemplifies the degree of competition among existing firms.

Answer 42

Industry Rivalry

Question 43

One of Porter's 5 forces that exemplifies what the availability of substitute products are which correlates with your ability to raise prices.

Answer 43

Threat of Substitutes

Question 44

One of Porter's 5 forces that exemplifies how powerful buyers have a significant impact on prices.

Answer 44

Bargaining Power of Buyers

Question 45

One of Porter's 5 forces that exemplifies how powerful suppliers can demand premium prices and limit your profit.

Answer 45

Bargaining Power of Suppliers

Question 46

One of Porter's 5 forces and acts as a deterrent to new competitors

Answer 46

Barriers of Entry

Question 47

3 Benefits to Digital Research

Answer 47

- Keeping up with the audience's communication style and medium - Identifying market opportunities - Planning the next marketing effort

Question 48

4 Tools to Track Digital Research

Answer 48

- Social Media - Market Research - Search Analytics - Academic

Question 49

Designed to establish the size, composition, and characteristics of a group of individuals who are, or could be, potential customers

Answer 49

Audience Research

Question 50

The process of monitoring digital media channels, terms, products, and concepts, associated with your brand to devise a strategy that will better influence consumers

Answer 50

Audience Listening

Question 51

Involves investigating ways in which culture creates and transforms individual experiences, everyday life, social relations, and power

Answer 51

Cultural Research

Question 52

Provides insight into what the competition is doing in terms of marketing, what their message and positioning is, how well they are received, what part of the market they are targeting, and the success they are achieving online.

Answer 52

Competitive Research

Question 53

Involves monitoring changes and advancements that are taking place in and around an industry category in order to stay ahead of the competition

Answer 53

Industry Trend Research