Developing Marketing Objectives

Question 1

A widespread convention for writing efficient objectives that will satisfy business and marketing stakeholders is to use

Answer 1

The SMART Model

Question 2

SMART stands for:

Answer 2

specific, measurable, achievable, relevant, time-bound

Question 3

Used to develop a results-driven marketing strategy

Answer 3

SMART objectives

Question 4

A well-defined and clear goal stating exactly what you aim to achieve.

Answer 4

Specific - Characteristic of Goal

Question 5

An obtainable goal that can be quantifiably described.

Answer 5

Measurable - Characteristic of Goal

Question 6

A goal that is reachable within the current available skills, budget and time, while taking into consideration the potential constraints that exist.

Answer 6

Achievable - Characteristic of Goal

Question 7

An objective that is an added value within the context it is set, aligned with strategies and higher goals.

Answer 7

Relevant - Characteristic of Goal

Question 8

An objective that can be achieved within a set timeframe.

Answer 8

Time-Bound - Characteristic of Goal