distribution Flashcards
(8 cards)
1
Q
main objective of distribution
A
make product available at right time in right quantities
2
Q
distrubtion channel meaning
A
- moves products through stages from producton to final consumption
3
Q
3 most common stages of distrubtion
A
producer- wholesaler- retailer - customer
producer- distrubtiors/agents- customers
producers- customers
4
Q
advantage for retail distrubtion ( getting to customers )
A
-retailer holds stock
- retailer chooses final price
- after sale support e.g returns
5
Q
direct v indirect distrubtion
A
- producer to consumer , no intermediary
- use of intermediaryry
6
Q
reasons for indirect distribution
A
- geography - customers too far away
- lack of retailing expertise
7
Q
multi channel distribution
A
more than 1 type of dis channel being used
8
Q
adv and disadv of multi channel
A
adv
- more market seg to be reached
-higher revenue , retail outlets have no stock , customers can buy online
disadv-
- complex to manage
-
