marketing objectives

Question 1

marketing obecjtivs

Answer 1

• mission statement
• corporate objectives
• functional objective

Question 2

marketing department main goal

Answer 2

increased sales

Question 3

influences - internal

Answer 3

• mission statement
• departments , e.g operations -

Question 4

influences - external

Answer 4

• envrionemt
• compettion
• market conditions / economy is bad

Question 5

mission

Answer 5

overall purpose of the business

Question 6

vision

Answer 6

overall aspiration of the business

Question 7

aims or goals

Answer 7

general statement of what needs to be achieved

Question 8

objectives

Answer 8

• precise statement of aims and goals

Question 9

• coporate objectives

Answer 9

objectives that relate to whole business

Question 10

disadvantages with marking objectives

Answer 10

• fast changing external environment
• easy to be too ambitious with marketing objectives
• conflict between marketing objectives