Domain 3: Relationship Building Flashcards
(22 cards)
Automated clearing house (ACH)
An electric funds transfer system that facilitates payments. It can be a way for organizations to accept donations from supporters who wish to give via direct debit. The automatic clearing house, processes, batches of transactions and deposits funds into the organizations account.
Cause related marketing
An agreement that linked a social cause with a product or service, with sales being divided in an agreeable upon portion between the company and the organization
Corporate philanthropy
Cash and in-kind gifts from a company to a nonprofit organization
Communication plan
A comprehensive framework for how messages will be delivered, who will deliver them, and how they will be crafted. A policy driven approach to providing information to internal and external sources to increase awareness, donut, engagement, and recognition, strengthen the case for support, and manage crisis communications
Development
All of the aspects that encompass a fundraising program, including marketing and public relations
Donor recognition
And organize policy and process of recognizing guests these include an immediate acknowledgment, subsequent personal expressions of thanks and other methods
Donor relations
Maintaining donor interest through organized communications, personal involvement, and acknowledgment
Electronic Funds Transfer EFT
A direct debit usually monthly from a donors bank account to a nonprofit organization
Gift acknowledgment
The process of thinking and recognizing the donor for their gift, it is typically done with a written acknowledgment or email from a gift made online. Larger size gifts may warrant a more personal acknowledgment. Kindly gift acknowledgment within 48 hour recommended period of time is key component in the donor retention and repeat giving.
Giving club
A segmented group of donors who give at regular intervals, monthly or annually and receive special communications, access, and recognition based on membership 
Member benefit
Organizations that have a membership program typically create specific and inclusive benefits for participants. Examples include special access or priority, seating and events, access to discounted services from partnering organizations, and membership card or car, decal, name, recognition, and annual report or member publication, donor wall, etc.
LYBUNTS
An acronym describing donors who made a gift last year, but not this year
Matching gifts
A highly effective tool to encourage others to give. Research has demonstrated that the likelihood of a GIF increases 22% when a match is offered, and the revenue per solicitation increases 19%. These may be matches offered by a donor or donors to the organization, a community foundation, or the organization itself
Naming right
An agreement which outlines the mutual understanding between a donor and the organization about how the donor or donor designee will be recognized, and for how long with a named building, section of a building, program, event, position, title, or other element. The agreement states the name to be used in other considerations
Premium
And item or items of value given with a solicitation or promise as a result of a gift. Examples include personalized mailing labels or a tote bag. After a decline in popularity in association with direct mail, these are making it come back with crowdfunding campaigns and often incentivize giving
Stewardship plans
And organizational plan for how gifts will be used in accordance with donor wishes and how that use will be reported back to the donor
Unrestricted gift
A donation made to a charity for whatever use the organization determines 
What aspects of an organizations history is most often effectively used and appealing to donors? 
The role of major donors in developing the current strength of an organization
You have determined that donor retention should be a high priority moving forward. The best course of action to accomplish to:
Include the donors and upgrade efforts, such as donor clubs
As a general rule, what is the best way to cultivate major gifts? 
Develop informed repeat donors
Donors are more likely to make a repeat gift when they are:
Thanks in a timely manner
Informed about the impact and importance of their gift
Informed about the opportunity to get involved personally
Donors are most likely to not make a second gift when:
They are not thanked and informed about their gifts impact 
