Dove Flashcards
(17 cards)
What does this ad look at?
Issues and cultural moral messages like motherhood and body image
What does the name ‘Dove’ suggest?
Softness and peace
What does the repetition of the word ‘real’ represent?
Authenticity
What is the mise-en-scene like?
Busy and chaotic
How is authenticity created?
Partner absent
Can be seen as patronising - trying to challenge stereotypes if chaos of childhood
What does the kid’s disheveled hair show?
Realism not perfection
How is juxtaposition created?
Contrast between organised fridge and the messy unorganised mess happening
What does the chaos show?
The reality of motherhood
What is the kid’s NVC like?
Happy, content
Who is this advert’s target audience?
Mothers who can relate to this
What does the child in 1 hand show?
The muti-tasking overwhelming environment
What is the mum’s NVC like?
Stressed
Blurred - trying to manage the situation
With no products being shown, what does this mean?
They are trying to affiliate with motherhood
Mothers red lip, what does this suggest?
She is trying to make time for herself - pressure to look composed
What does the font connote?
Elegance and simplicity - what you would want in products
What does the baby blue colour symbolise?
Tranquility
What are 2 campaign objectives for Dove?
To empower women/mothers and to unite women on their journey through motherhood
