Shelter Flashcards
(19 cards)
What is advertising designed to suggest?
That a product will supply something that the audience wants
What are 2 selling techniques?
Claiming that the product is good quality
Claiming that the product is new
When was Shelter founded?
1966
What is Shelter’s aim?
To help people with homelessness and bad housing and gives advice and lobbies government to make changes to improve housing
When did the campaign launch and what did it encourage?
2011 and encourage people at risk of losing their home to ask for advice earlier
What is the main focus of the campaign?
Poster ads
What are 3 conventions of charity advertising?
Always a plug to donate
Clear call to action
Emotive language
What does Ken Loach focus on?
Social problems
When did the campaign launch??
2011
What are the 3 relatable issues that are presented in Shelter?
Losing job, renting and debt
How is gender represented?
Both male and female represented which shows how they are both affected
With the use of the colour red, what does this symbolise?
Urgency, emergency and warning
With the phrase of every year, we help… what does this show?
How they just want to help
What is the logo like?
Simple, easy to read and the h represents a home - basic need
Who is Shelter’s target audience?
People who have disposable income to donate
30-40s
Middle class
What does the triple posters resemble?
The different situations that charity can help with
What does the darkness around the borders suggest?
That people can feel alone, faces with a light can resemble them shedding on their struggles
What shot was used and what does this show?
Close-ups and charity focuses on the people and their problems individually rather than income
What is their NVC like?
Expressionless which can connote worry and sadness
