River Island Flashcards
(13 cards)
What shot was used?
Medium camera shot
How is the person presented?
Direct eye contact with audience
Smiling, content and confident
Who is the person?
Jordan Luce
Sports person
What does the mid shot include and how is this significant?
Wheelchair - diversity
What does the hashtag - labels are for clothes create?
Created diversity amongst their advertisement - about wanting to avoid stereotypes and celebrate diversity
What can this ad encourage?
That their disability doesn’t define them and what they are capable of
What is the logo like?
Simplistic but bold - an example of rebranding
With the phrase ‘smooth moves only’ what does this connote?
Connotations of charm and confidence and references to the movement of the wheelchair
What does the use of direct gaze help?
Engage and connect with audience
What does the clothes highlight?
Contrasts with background so they are standing out - anyone can wear them
What is his NVC like?
Very positive and this puts a positive light on being in a wheelchair
With the dark red background, what does this represent?
Luxury - how the brand has been rebranded to be more high end
What else does dark red represent?
Passion and strength
