Drivers Of Change Flashcards
(12 cards)
Drivers of change
Migration
Tech
War
Youth culture
Politics
Expressiveness
Functional Theory - David Crystal
2011
Language changes to meet the needs of its users
Linguistic Determinism
Language determines the way we think and behave
Linguistic Reflectionism
Language reflects the society that uses it
Random fluctuation theory
Things happen randomly sometimes
Innovation and diffusion
Innovation
Creation of a new word by mistake “pawned”
Diffusion
Spread of a feature from original user to wider population “twerk”
S curve model
Marks change over time
Slow start
Rapid growth
Plateaus as term is accepted
Wave model
Gradual diffusion of linguistic terms accross diff areas
Spike model
Language changes rapidly due to social reasons
Eg: twerk. Mindy Cyrus dancing at the video music awards
Deutscher - communities of practice
2006
Language changes are driven by the need to meet social identities and adapt to communicative needs of the group