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what are educate user groups

Working in the sport, fitness and recreation industry you will
encounter individuals from a range of different backgrounds
and levels of experience.

Understanding information can be affected by age, education
level or cultural background.

It is important to keep these individuals in mind when planning an educational program


what are the 3 different types of user groups

Regular users

New or occasional users



what are regular users

Regular users – frequent users may already know how to access a facility or complete an activity and may
just require updates on changes or reminders about safe practice.


what are new or occasional users

New or occasional users – these are people who have never or infrequently used a facility or activity
resource. They require an education program that starts from the beginning and takes them through every
step. May benefit from face-to-face explanation or demonstration.


what are spectators

Spectators – these are individuals watching an event. They may require education on accessing and using
resources as well and important safety information. E.g. toilet access, food and drink outlets, ticketing,
seating arrangements and emergency information.


what are the educational strategies

Step 1: identify the specific issue relating to the use of a facility or activity resource. E.g.
gym members not signing in on arrival.

Step 2: develop the aim of your program. E.g. to get every member to sign in.

Step 3: brainstorm and suggest possible strategies that could be used to address the issue.
This should be done in consultation with staff where appropriate.


promotional strategies are

flyers, handouts and brochures
video and film
signs and posters
formal presentations
social media


flyers, handouts and brochures

These are an excellent way to educate a large number of people
in one hit. They are often inexpensive, do not require much
equipment and resources or the need to recruit a large number of
expert staff.

The most effective flyers are those that are eye-catching and
entice the individual.

When distributing you need to think about where your users group may frequent and target those locations.


advantages and disadvantages of flyers and brochures

educate large amount of people in one go

if it has to much information people won't read them
people don't like drop offs, they see them as junk mail


film and video

These provide an audio-visual component to an
education program which can often be effective in
engaging an audience.

It is important to show your video or film at a location
that is free from distractions or potential interruptions.

Ensure that you have a screen large enough for all
members of your user group to view and that the audio
is loud enough to be heard.


signs and posters

These are used to convey specific pieces of information
or provide instruction.

They are an excellent way to educate users groups on
their use of a facility or resources with minimal

Signs and posters should contains limited wording that is
clear, simple and easy to read and comprehend quickly.
The use of images, symbols and photographs are useful
for this.

It is important that signs and posters are noticeable so
need to be eye-catching and bold plus displayed in an
appropriate location.


advantages and disadvantages for signs and posters

educate people in a facility
easy to comprehend
has little information
cost effective

if its not eye catching and bold people won't acknowledge them


formal presentations

This would involve your user group attending a location on a
specific date and time to listen to a speaker talk about the use
of a facility or activity resource. E.g. staff meeting.

Often includes the use of multimedia to accompany the

Allows more interaction with the user group being able to ask
questions on things they need clarification on.

Engagement should be the focus of a presentation and
therefore should use pictures, video and/or audio.

When creating a presentation you should minimise the amount
of wording that appears on a slide.


advantages and disadvantages for formal presentations

interact and communicate face to face

have to get user group to attend


social media

Sites such a Facebook, Twitter, Instagram and Linkedin can be used effectively to
spread information to your user group.

This method is cost effect and can be done quickly.

When using social media it is important to be strategic about what and when you

User groups do not want to be bombarded with information so limited your posts
and use interesting photos to catch a user groups attention.


advantages and disadvantages for social media

cost effective
can reach lots of people at once
quick and efficient

may not apply to all users due to age and accessibility to having social media or not



Email is a great way to communicate educational materials as they are cost
effective and do not require paper which makes them environmentally friendly.

They go directly to the recipient and are stored on the internet, meaning they can
be referred to at a later date if required.

A catchy heading in the subject line is important to capture the attention of your


advantages and disadvantages of email

can reach multiple people
cost effective
doesn't require paper(environmentally friendly)

can easily be missed or directed to junk mail


target user groups and their needs

Older adults

Cultural background

Linguistic background


Disability needs and learning difficulties


presentation technique

This refers to how you choose to communicate your educational
material. Examples include video, signs, flyers, face-to-face or
social media.

You should consider making your material bold, eye catching,
engaging and include the use of vidual aids and photographs.

Another aspect to consider is where to display your material.


when selecting a presentation technique you should consider

The user group

Your budget

What resources you need to execute your materials

How much time you have to plan and present your


components of an educational program

Aim (issue)

User group

Strategy to address issue

Educational materials

Presentation technique

Equipment and resources

Promotion strategy





When planning an educational program you will need to identify and organise any
required equipment or resources needed.

Common equipment that may be required includes:

Data projectors

Computer technology


Interactive equipment


Mobile technology



Every education program should have contingencies in place in the event that
things do not go to plan or as predicted.

When planning your program you should take time to think about what could go
wrong and what modifications you could make to address any potential issues.


evaluate programs

Obtaining feedback

Analysing feedback

Evaluating the program

Review you performance


educational material considerations

Once you have identified the best strategy you will need to develop the educational
program and/or resources to address the issue.

You will also need to create the educational material that will be used to convey your
message and educate your user group (spoken or written).

Educational material should be:

Complex or as short as it needs to be

Keep your language simple

Consider using visual representations