Eloqua Fundamentals Flashcards
What are Segment Building blocks?
Individual Contacts, Lists, & Filters
What type of forms does Eloqua support?
Forms built in Eloqua and external forms (integrated)
What are Eloqua Microsites?
Microsites are managed domains what allow users to publish content online.
What do Email Groups control/support?
Controls default settings (headers, footers), subscription management & reporting
Campaign Elements
Include Audience, Actions, Assets, & Decisions
Insight
Offers out-of the box reports.
What is the entire set of data for an individual?
Contact Record
What is the default unique identifier?
Email Address but can be something else if enabled by Support
Eloqua auto (system) excludes email sends to:
Unsubscribes, Hardbounces & emails marked as Spam/Junk.
Where will you find assets like files, images and email headers and footers?
Component library.
What are key metrics that are captured in email reports?
Opens, clicks, unsubscribes, bouncebacks
What types of emails does Eloqua support?
Responsive emails and HTML file uploads.
