Emails, Forms, & Landing Pages Flashcards

1
Q

A field merge can be used to personalize _____________

A

Emails, landing pages and forms

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2
Q

When selecting ‘View Submission Data…’ for a form, what two pieces of information are displayed?

A

Values submitted for visible fields on the form
Values captured as hidden fields on the form

All values that have been sent inbound with the form submission will be shown here. This includes visible fields on the form that are completed by the visitor as well as any hidden field values.

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3
Q

What three questions are evaluated when running the Email Checker on an email?

A

Does the email contain a link to a Web Version?
Does the email contain a form?
Does the email contain an unsubscribe link?

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4
Q

What is the Email Checker used for?

A

to identify whether the email contains elements that will negatively impact deliverability.

Containing a link to a web version and containing an unsubscribe (or subscription management) link can help deliverability, but form code in an email can hurt deliverability. Overlapping sections impacts how an email looks, but not deliverability.

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5
Q

True or False: You must add javascript to the externally hosted form page that captures the visitor’s cookie GUID and re-posts to Eloqua in a hidden field

A

True.

You must add javascript to the externally hosted form page so that Eloqua can identify the visitor by their cookie GUID and link the visitor to their Eloqua Contact record.

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6
Q

True or False: Eloqua can only accept form data from server-side form processors that are added to the ‘approved sender’ list

A

False.

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7
Q

You no longer want to receive email notifications when a form is submitted and want them sent to your colleague. How do you achieve this?

A

Edit the “Send Notification Email “ step and change the configured email address.

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8
Q

You are testing an externally hosted form that is directly posting to Eloqua. After submitting the form, you check the form data in Eloqua and see a value captured for your test email address, but no values for first name and last name. What is the problem?

A

The HTML form field names on the Eloqua form do not exactly match those on the external form to correctly map form data to the correct fields

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9
Q

Which two hidden fields must be added to an externally hosted form to complete the integration using the Form Integration Wizard?

A

Site id of the customer’s install: “elqSiteID” AND

Eloqua HTML form name: “elqFormName”

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10
Q

What does the ‘elqSiteID’ hidden field refer to?

A

identifies which Eloqua database to post the data to

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11
Q

What does the ‘elqFormName’ hidden field refer to?

A

identifies which form in the database to post the data to

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12
Q

True or false: elqCustomerGUID is only required on externally hosted forms for form reposts or if there are no Eloqua tracking scripts on the form landing page

A

True.

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13
Q

On the form processing step ‘Update Contacts – With Form Data’, where is the “Default” Update Type defined?

A

In the Default Update Logic on a specific contact field (Setup » Fields & Views)

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14
Q

Where are email signatures created?

A

Email signatures are created in the component library

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15
Q

True or False: Prepopulated fields are only available on an Eloqua-hosted form

A

False.

Prepopulated fields can be added to remote sites using data lookups and javascript

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16
Q

How many monthly emails can be sent with the standard plan?

A

10,000,000 monthly email sends can be sent with standard plan. Enterprise is unlimited

17
Q

What is the Engage Sales tool used for?

A

It allows sales people to send templated sales emails to small numbers of contacts with similar profiles.

18
Q

What is the Profiler Sales tool used for?

A

It allows sales people to view a summary of a compact profile along with individual activity.