Embal

Question 1

Describe structure for this essay

Answer 1

1. Briefly describe
2. Internationalisation strategy
3. Entry Mode
4. Strategy for knowledge management

Question 2

Briefly describe

Answer 2

The case is about the internationalisation for Embal inc which is a packing company

. It highlights the struggles they faced as well as how the internationalised

It engages in the struggles with resource allocation ie knowledge management

Question 3

What internationalisation strategy did Embal undertake in

Answer 3

Globalisation Standardisation Strategy:
. positioned themselves as a cost leadership company.
. They became the best Italian packaging company so they wanted to satisfy customers worldwide
. Changing size and shapes of bottles produced by machines
. They have 3 representative offices worldwide dedicated for sale activities. One was in Dubai

Question 4

What was Embal’s inc entry mode

Answer 4

Wholly Owned Subsidiaries
. Customers wanted supplies to be close to increase efficiency in their production
. They established wholly owned subsidiaries across the world instead of exporting because by doing this, it allowed 100% control
. They had tried other forms eg franchising but it failed because financial, economic issues but more so communication + cultural differences