Ethical Communication Flashcards
1
Q
What is the importance of ethical communication?
A
It can avoid spreading confusing or offensive messages which could steal your target market away
2
Q
What is ethical communication?
A
Ethical communication refers to passing information in a manner that is accurate, truthful, and acceptable
3
Q
What are ethical issues that occur in marketing communications?
A
Children
Stereotyping
Misleading communication
Puffery
Health concerns
Greenwashing
Ambush marketing
Privacy
