Monitoring and Evaluation

Question 1

What is monitoring and evaluation?

Answer 1

It is a part of the continuous process of learning and improvement that enables you to assess the performance of your communication comparing it to your aims and objectives

Question 2

What are the benefits of evaluation and monitoring?

Answer 2

1. Know whether your communications plan has achieved or exceeded its aim and objectives
2. identify which activities worked well and which didn’t and how they maybe improved
3. Justify the expenditure on the campaign to senior management
4. Develop better communications in the future by improving activities, focusing spending more effectively and achieving better results.

Question 3

What are the steps in monitoring and evaluation?

Answer 3

1. Set monitoring aims and objectives
2. Identify activities to be monitored
3. Develop indicators
4. Identify data requirements
5. Collect data
6. Analyze and evaluate data
7. Identify improvements