Evaluate The View That The Influence Of The Media In Politics Is Exaggerated

Question 1

What is the 1st theme?

Answer 1

Influence of the media on elections

Question 2

For theme 1 : media is significant on the influence on elections

Answer 2

During elections, most newspapers come out strongly in favour of a political party and effectively campaign for 1 party.

Significant in convincing millions of readers to vote for 1 party

Similarly, TV debates and interviews are key moments in campaigns and are watched by millions of voters

Therefore, media is key to how votes consume political info and form opinions and can therefore, be seen as very significant in dictating election outcomes

Question 4

Examples for media being significant on election outcomes

Answer 4

Night before 2017GE, daily mail published a front page w headline ‘ cor-bin’, attacking Jeremy corbyn by making fun of his nae, imploring vitro not to vote labour

2017, Theresa may refused to take part in a head on head debate w corbyn= weak and contributed to her unpopularity

Question 5

Against media not having a significant impact on election outcomes

Answer 5

Impacts of the media during elections can be overstated= voters don’t simply follow what the media says but form their own opinions, whilst many have strong allegiances to parties and are highly unlikely to be swayed by anything the media does during elections

Further,most individuals consume the media and political opinions they already agree with
Therefore, only reinforcing views rather than having much potential to change them, especially with the personalised algorithms on many social media platforms

Question 6

Judgment for paragraph 1

Answer 6

Overall, media without doubt plays an important role in election campaigns especially since the advent of TV debates in 2010 elections albeit some of it was exaggerated