Exam 1

Question 1

What 3 ways do we view theories?

Answer 1

Nets, maps, and lenses

Question 2

communication

Answer 2

to make common

Question 3

Verbal means…

Answer 3

with words

Question 4

non-verbal means…

Answer 4

without words

Question 5

Nature

Answer 5

the essence of a thing

Question 6

Behavior

Answer 6

action/what things do

Question 7

Implicit theories

Answer 7

implied/naive guesses, speculations, and explanations. The why question?

Question 8

Explicit theories

Answer 8

open/obvious formal theories we study. systematic, developed

Question 9

polysemic

Answer 9

multiple interpretations

Question 10

A theory is ____

Answer 10

a system of assumptions, accepted principles, and rules of procedure devised to analyze, predict, or otherwise explain the nature of behavior of a specified set of phenomena

Question 11

Theories are not _____

Answer 11

research findings, facts, experiments, reality, or true/false

Question 12

Science is

Answer 12

physical and behavioral studies

Question 13

Physical theories

Answer 13

are based on hard evidence

Question 14

Behavioral theories

Answer 14

are based on soft, social sciences and are more interpretive

Question 15

Interpretive studies are based on:

Answer 15

human values, humanism, subjectivity, free-will, and predictability

Question 16

objective reality

Answer 16

what really exists

Question 17

subjective reality

Answer 17

“it is true for me”

Question 18

Steps leading to the scientific method

Answer 18

1) observation 2) identification 3) description 4) experimental investigation

Question 19

science relies on ____

Answer 19

empirical evidence

Question 20

hypothesis

Answer 20

if/then

Question 21

“if” in a hypothesis is the

Answer 21

stimulus/cause

Question 22

“then” in a hypothesis is the

Answer 22

response/effect

Question 23

Quantitative research methods

Answer 23

experiments and surveys

Question 24

experiments in quantitative research methods

Answer 24

manipulate/ change the independent variables

Question 25

experiments look at

Answer 25

the results on the dependent variable

Question 26

the dependent variable

Answer 26

what he's wanting to study/ men's attitudes toward wife's body to exposure

Question 27

independent variable

Answer 27

different exposure (play boy, cartoons, etc.)

Question 28

science believes in how many truths

Answer 28

single truths

Question 29

science is based on

Answer 29

objectivity and effectiveness

Question 30

science focuses on

Answer 30

determinism

Question 31

science deals with what effect

Answer 31

stimulus

Question 32

Interpretive studies interpret

Answer 32

written messages, spoken messages, nonverbal texts, and body language

Question 33

Interpretation values

Answer 33

participation more than effectiveness

Question 34

correlational

Answer 34

associated by/ in time or place

Question 35

content analysis is a type of

Answer 35

textual analysis

Question 36

tacit

Answer 36

unspoken or unwritten but mutually agreed upon/ accepted

Question 37

ethnography

Answer 37

study of people's viewpoint by understanding and adopting their worldview

Question 38

Verbal means

Answer 38

with words

Question 39

nonverbal means

Answer 39

without words

Question 40

frame means

Answer 40

express or articulate a certain viewpoint that is not different

Question 41

reframe

Answer 41

express of articulate different view point

Question 42

Epistemology

Answer 42

how people KNOW

Question 43

intra-personal communication

Answer 43

within yourself

Question 44

inter-personal communication

Answer 44

between peoples

Question 45

relative simplicity is the rule of

Answer 45

parsimony

Question 46

Parsimony

Answer 46

what is appropriate

Question 47

socio-psychological tradition

Answer 47

uses 5 senses, empirical, and objective

Question 48

cybernetic tradition

Answer 48

illustrates the way feedback makes info. processing possible in our heads and laptops.

Question 49

Norbert Wiener coined the term

Answer 49

cybernetic

Question 50

what is the enemy of information

Answer 50

noise

Question 51

What is noise

Answer 51

any barrier that interferes with communication

Question 52

behavioral scientist

Answer 52

adopt theories and tests to fit all into same mold

Question 53

rhetorical critics

Answer 53

make theory that explains one unique event

Question 54

2nd Law of Thermodynamics

Answer 54

Go from order to chaos

Question 55

Rhetorical tradition

Answer 55

more art than science

Question 56

rhetorical tradition focuses on

Answer 56

importance of speech, public speaking in democracy, persuasion, and the power of language.

Question 57

Semeiotic traditions

Answer 57

the difference between signs and symbols

Question 58

Signs:

Answer 58

natural associations

Question 59

Symbols:

Answer 59

Arbitrary, man-made

Question 60

semantics is the study of

Answer 60

symbols

Question 61

signs are

Answer 61

anything that can stand for something else

Question 62

words are signs known as ____

Answer 62

symbols

Question 63

Socio-cultural tradition

Answer 63

language shapes reality

Question 64

Culture's language shapes how people ____

Answer 64

think

Question 65

Critical tradition

Answer 65

based on ideas of Marx

Question 66

What is needed to perpetrate power imbalance

Answer 66

control of language

Question 67

What is dulling one's sensitivity of repression

Answer 67

Role of mass media

Question 68

What is blindly relied upon according to the Marxists?

Answer 68

the scientific method

Question 69

Phenomenological tradition

Answer 69

places emphasis on people's perception and interpretation of an experience

Question 70

Phenomenological tradition focuses on

Answer 70

Everyday life of a group of people from the view point of the person living it.

Question 71

Phenomenological tradition uses what research method

Answer 71

Ethnography

Question 72

Arbitrary words and non-verbal signs that bare no natural connection with the things they describe are ____

Answer 72

Symbols