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Comms 235 > Exam 1 > Flashcards

Exam 1 Flashcards

(55 cards)

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1
Q

he was the first to provide codes of ethics

A

Ivy Lee

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2
Q

president that used press tours and news conferences

A

Teddy Roosevelt

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3
Q

African-American Author; wrote the novel Uncle Tom’s Cabin which publicized the issue/ethics of slavery.

A

Harriet Beecher Stowe

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4
Q

first who wrote book on PR

A

Edward Bernays

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5
Q

Kitchen Cabinet

A

Andrew Jackson

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6
Q

wrote “Public Opinion”

A

Walter Lippmann

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7
Q

The college of propaganda was established to supervise foreign missions

A

Pope Gregory XV

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8
Q

master of staged events and pseudo events

A

PT Barnum

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9
Q

he was asked by President Woodrow Wilson to organize a massive publication relations effort to unite the nation and to influence world opinion during WWI.

A

George Creel

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10
Q

first presidential press secretary

A

Amos Kendall

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11
Q

executive management team

A

Arthur Page

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12
Q

established first corporate publicity department

A

Westinghouse

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13
Q

created Yosemite national park

A

John Muir

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14
Q

early civil war activist

A

Ida B Wells

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15
Q

posted daily public proceedings

A

Julius Caesar

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16
Q

soap contests

A

Ed Bernays

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17
Q

women help field because

A

sensitivity with communication

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18
Q

4 steps in RACE

A

Research, Action Planning, Communication, Evaluation

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19
Q

PR creates environment to

A

help organization thrive

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20
Q

PR is a

A

PROCESS

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21
Q

communication should be

A

A & C - legal, ethical, in good taste and sensitive to cultural values

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22
Q

press agentry/publicity model

A

one way communication to hype product/service

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23
Q

two way symmetric model

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A

gain mutual understanding

24
Q

sending gifts to reporters is unethical

Study These Flashcards
A

because they can be seen as a bribe

25
Which one are not essential for PR
People Skills
26
using pr firm is NOT
less expensive
27
Using Internal Staff is not
as skilled as using PR firm
28
MOTIVATE MORE THAN ANYTHING
self interests
29
investor relations and community relations ARE
OUTSOURCED
30
Spiral of silence is comparable to
silent majority
31
agenda setting theory
what we THINK about
32
two step flow
media has minimal influence on voter’s choice; media influence opinion leaders
33
Role differentiation is a concept that explains why
b. society expects PR practitioners to be advocates
34
PR
management function builds beneficial relationships with key publics
35
tactic that is NOT PR early publications
Webster's dictionary
36
Which is not true about women in the field
Women have begun to dominate in management
37
transparency
openness and accountability
38
% hire outside of PR firms (fortune 500)
90%
39
PR internationally is handled by
ALL (d)
40
selective perception
particular challenge in getting our messages recognized
41
ethical to hire freelance writers
T
42
media dependency theory we almost always depend on media
F
43
salaries are highest in firms than in corporate PR
F
44
nonprofit get highest salaries
F
45
events trigger opinion
T
46
opinion is based on self interests
T
47
self interests are easily changed
F
48
latent readiness to behave is same as behavioral model
T
49
every organization deserves an advocate whether or not it is right or wrong
F
50
to make money in PR you have to go into management; specialized get low-wages (because there is higher demand)
F
51
most admired fortune 500 corporations use PR as a strategic management tool
T
52
PR works well with legal team but has friction with marketing and advertising
F
53
corporations generate little revenue from international relations
F
54
nfluentials can be formal or informal
T
55
framing and media dependency theory indicate media can have powerful effect on opinions when they have little knowledge
T

Comms 235 (4 decks)

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