Quizzes Ch. 3

Question 1

True or False: People who specialize in investor or financial relations often called IR are the highest-paid PR professionals?

Answer 1

T

Question 2

Even Small meetings require a lot of attention to detail. Which of the following items should PR people be sure to check on a couple of hours before a meeting begins?

Answer 2

Both C & D

C. Microphones, projectors, sound, and video equipment; D. name tags

Question 3

Which of the following are recommended when dealing with activist groups?

Answer 3

All of the above: (includes

1. Spend time with groups more interested in solutions than publicity
2. Don’t get emotional
3. Focus on Results
4. Don’t expect immediate results–working with adversaries requires patience

Question 4

True or False: Share of voice is the percent of all media stories in a particular industry that are about your company and products?

Answer 4

T

Question 5

True or False: YouTube is the 2nd most popular search engine site after Google and gets more than 4 billion views a day?

Answer 5

T

Question 6

Which of the following are true of access to mobile-enable content?

Answer 6

All of the Above

1. Smart phones and tablets are used to access the web more than PCs
2. An estimated 2 billion people have smart phones
3. Approx 80% of smart phone users check their phones within 15 minutes of waking up
4. Smartphones users spend the vast majority of their time online using apps

Question 7

Which of the following are considered rules for good brainstorming?

Answer 7

Only A & C
A. Set a time limit for the brainstorming session
C. Record the session for later transcription

Question 8

Which of the following is not suggested to prepare for a successful News Conference?

Answer 8

Hold it in a large room or outdoor location

Question 9

What are the 4 components of a big idea?

Answer 9

Big Idea Strategy
Big Idea Message
Tangible Representation
Optional Slogan

Question 10

True or False: One of the most important elements of pitching a story by e-mail is to use a succinct subject line that tells the editor or reporter what you have to offer?

Answer 10

T

Question 11

True or False: The Ethics in Govt Act forbids govt officials from lobbying their former agencies for 5 years after leaving office?

Answer 11

F

Question 12

True or False: The largest travel public is seniors?

Answer 12

T

Question 13

Tourism is the world’s largest industries. Which is true about the economic power of tourism?

Answer 13

All the above

1. About the same as oil
2. About the same as finance
3. About the same as agriculture

Question 14

Which of the following are true of govt lobbyists in Washington?

Answer 14

All are true

1. More than 50% of former employees of the US congress
2. More than 25% are former employees of the exec branch
3. There are more than 20 lobbyists for every member of congress

Question 15

Identify the basic cultural dimensions

Answer 15

1. Uncertainty avoidance
2. Individualism & Collectivism
3. Power Distance
4. Long Term/ Short Term Orientation
5. Masculinity & Feminism

Question 16

PR Tactics used by advocacy groups

Answer 16

1. Litigation
2. Mass Demonstration
3. Boycott
4. Lobbying
5. Reconciliation

Question 17

What objectives would Non-Profit Organizations have?

Answer 17

1. Raise awareness
2. Raise $
3. Use Services
4. Educate
5. Track Members
6. Change laws/regulations