Exam 1 - Business Planning for Pharmacy Programs Flashcards
1
Q
T/F: Business planning occurs within the context of strategic planning.
A
TRUE
2
Q
What are the business plan steps?
A
- Define the business or program
- Conduct market research and analysis
- Identify target market
- Conduct a competitor analysis
- Conduct a SWOT analysis of your service
- Assess clinical and quality requirements
- Define processes and operations
- Develop a marketing strategy
- Develop financial projections
- Identify an action plan
3
Q
What does SWOT stand for?
A
S - strengths
W - weaknesses
O - opportunities
T - threats
4
Q
What characteristics are outside the control of the organization?
A
O - opportunities
T - threats
5
Q
What characteristics are within the control of the organization?
A
S - strengths
W - weaknesses
6
Q
What are the internal variables of a business plan?
A
- Strengths
- Weaknesses
7
Q
What are the external variables of a business plan?
A
- Opportunities
- Threats
8
Q
What is a marketing strategy based on?
A
Market and competitor analysis
