Exam 2 Flashcards
(65 cards)
Define conformity.
change in behavior or belief as the result of real or imagined group pressure
What are the 3 types of conformity?
compliance
obedience
acceptance
Define compliance.
public.y performing a requested behavior while privately disagreeing
Define obedience.
acting in accord with direct order or command
Define acceptance.
both behaving and believing in accord with social pressure
What is auto kinetic phenomenon?
self (auto) motion (kinetic)
What was Milgram’s obedience experiments?
tested what happens when the demands of authority clash with demands of conscience
What are ethical costs?
paid when the scientist acts to deceive those whose trust is based on the expectation of worthiness in return
What are psychological costs?
deception particularly severe when they reduce trust in legitimate authority
Define unanimity.
observing another’s dissent can increase our own independence
Define cohesion.
extent to which members of group are bound together, such as by attraction for one another
Define normative influence.
produced by social image; based on a person’s desire to fulfill others’ expectations often to gain acceptace
Define informational influence.
occurring when people accept evidence about reality provided by other people (produced by desire to be correct)
Define reactance.
motive to protect or restore one’s sense of freedom
Define asserting uniqueness.
we act in ways that preserve our sense of individuality
Define persuasion.
process by which a message induces change in beliefs, attitudes, or behaviors
Define central route.
occurs when interested people focus on the arguments and responses with favorable thoughts
Define peripheral route.
occurs when people are influenced by incidental cues, such as a speaker’s attractiveness
What is credibility also known as.
believability
Define primacy effect.
other things being equal, info presented first usually has the most influence
Define recency effect.
info presented last sometimes has the most influence; less common than primacy effects
Define granfallon.
refer to proud and meaningless associations of human beings; coined by Kurt Vonnegut
Define life cycle explanation.
attitudes change as people grow older
Define generational explanation.
attitudes don’t change; older people largely hold onto the attitudes they adopted when they were young