Exam 2

Question 1

15 second multi-clip videos with audio and augmented reality effects.

Answer 1

Instagram reels

Question 2

A central destination for businesses to track performance, grow their business, and stay informed through educational resources.

Answer 2

Instagram professional dashboard

Question 3

A way for businesses to sell products through social e-commerce. (Instagram)

Answer 3

Instagram shop

Question 4

Posts featuring videos or images that disappear after 24 hours.

Answer 4

Instagram stories

Question 5

Show an install button so Pinners can download an app without leaving Pinterest.

Answer 5

App pins

Question 6

Include a headline, author, and story description, allowing Pinners to share and save stories.

Answer 6

Article pins

Question 7

A collection of Pins presented as a clustering of related ideas such as product categories, interests or topics.

Answer 7

Board

Question 8

Allow for Pinners to purchase products without leaving Pinterest app or website.

Answer 8

Buyable pins

Question 9

A pin with multiple images which allows Pinners to showcase different features of a product, advertise multiple products at once, or tell a brand story in chapters.

Answer 9

Carousel pin

Question 10

A board owned by one person who can add other collaborators who can contribute pins to that board.

Answer 10

Group Board

Question 11

Shows the Pins saved by people you follow on Pinterest as well as topics and boards you follow.

Answer 11

Home feed

Question 12

Pins that take people straight to the source where content originated from with one tap.

Answer 12

One-tap pins

Question 13

A post that includes an image or video, a description, and a link back to an online source.

Answer 13

Pin

Question 14

Showcases products or content with a standard vertical or square image.

Answer 14

Promoted standard pins

Question 15

Displays eye-catching videos to help brands catch the attention of audiences.

Answer 15

Promoted video pins

Question 16

Converts product pins into ads.

Answer 16

Promoted shopping pins

Question 17

Uses up to 5 images for Pinners to swipe through.

Answer 17

Promoted Carousel pin

Question 18

Displays products in action with an ad format that mixes lifestyle imagery and video.

Answer 18

Collections

Question 19

Allow inclusion of pricing information for products.

Answer 19

Product pins

Question 20

Allow for ingredients, cooking times, and serving sizes to be included in the Pin.

Answer 20

Recipe pin

Question 21

Allow Pinners to find and buy products inside fashion and home decor pins.

Answer 21

Shop the look pins

Question 22

Approach widely used in marketing and advertising to describe the steps that occur from when a consumer first becomes aware of a product or brand to when the consumer makes a purchase decision.

Answer 22

Attention, Interest, Desire, Action (AIDA)

Question 23

Involves integrating the promotional tools in the marketing mix around a single themed idea or campaign.

Answer 23

Integrated Marketing Communication (IMC)

Question 24

Used to help social media managers track social media conversations around a campaign.

Answer 24

Listening (monitoring streams)

Question 25

A coordinated social media marketing effort to communicate with a target audience to achieve a marketing or business goal.

Answer 25

Social Medial Marketing Campaign

Question 26

The level or trust given by followers based on the perceived knowledge or expertise of the influencer.

Answer 26

Credibility

Question 27

Someone who carries influence over others.

Answer 27

Influencer

Question 28

A type of marketing that focuses on using influencers to promote a brand message, product, or service to their larger markets.

Answer 28

Influencer Marketing

Question 29

1 to 1000 followers. These influencers are typically among the average social media user who can use their power to influence their close-knit followers like family and friends.

Answer 29

Nano-influencers

Question 30

10,000 to 50,000 followers. These influencers hold a smaller reach with very high levels of influencer and engagements among their followers.

Answer 30

Micro-influencers

Question 31

500,000 to 1,000,000 followers. These influencers have a very large reach and use their influencer status to generate income. Macro influencers often warrant representation from a talent manager.

Answer 31

Macro-influencers

Question 32

1,000,000 followers. These influencers are typically celebrity influencers with a very large following. They often collaborate with brands on a paid per post basis.

Answer 32

Mega-influencers

Question 33

Someone who exerts their influence through social media.

Answer 33

Social media influencer

Question 34

The quantity of people to whom an influencer is able to deliver a message.

Answer 34

Reach