Exam 3

Question 1

Allows brands to target decision-makers and influencers with personalized and customizable creatives.

Answer 1

Dynamic Ads

Question 2

Allow companies to generate higher quality leads that are pre-filled with accurate LinkedIn profile data, letting members lend companies their information with a few clicks.

Answer 2

Lead Gen forms

Question 3

A post feature to help individuals and companies engage with members by asking their opinions about various topics.

Answer 3

LinkedIn Polls

Question 4

Posts featuring videos or images that disappear after 24 hours.

Answer 4

LinkedIn Stories

Question 5

Allow companies to promote job opportunities and drive applicants.

Answer 5

Job ads

Question 6

Promote company updates in the LinkedIn newsfeed to targeted audiences on desktop, mobile.

Answer 6

Sponsored Content

Question 7

Deliver personalized messages to the LinkedIn inbox of LinkedIn members. LinkedIn also offers seamless pre-filled lead generation forms to serve as the call to action.

Answer 7

Message ads

Question 8

Test ads appear on the right-hand section on LinkedIn desktop. Brands can add a headline, description and a 50x50 image.

Answer 8

Text ads

Question 9

Short video ads (6 seconds or shorter) that play before, during or after another video. Viewers do not have the option to skip the ad.

Answer 9

Bumper ads

Question 10

The first video users will see when visiting a channel.

Answer 10

Channel Trailer

Question 11

Appear only on desktop to the right of a video player in the corner of the screen.

Answer 11

Display ads

Question 12

480x70 image ads that appear overlaid on the bottom of the YouTube video player on the YouTube watch pages.

Answer 12

In-video Overlay ads

Question 13

15 seconds or shorter and play before, during, or after other videos on YouTube. Viewers do not have option to skip.

Answer 13

Non-skippable in-stream ads

Question 14

Mobile-only video ads that play on partner websites and within apps.

Answer 14

Outstream ads

Question 15

Can be promoted before, during, or after other videos on YouTube. After 5 seconds, the viewer has the option to skip the video.

Answer 15

Skippable in-stream ad

Question 16

Small rectangular ads that appear within the video on the right while a video is playing.

Answer 16

Sponsored cards

Question 17

Like keywords, the ensure that videos appear in the “related” video section on Youtube.

Answer 17

Tag

Question 18

An image uploaded with a YouTube video as the first element that catches the eye of potential views.

Answer 18

Thumbnail Image

Question 19

Used to promote video content in places of discovery, like next to related YouTube videos, as part of YouTube search result, or on the YouTube mobile homepage.

Answer 19

Video discovery ads

Question 20

The written text for videos containing audio.

Answer 20

Video transcripts and closed captions

Question 21

Provides details on the performance of videos, playlists and channels that can help marketers understand which video types and topics perform best among viewers.

Answer 21

YouTube Analytics

Question 22

Small rectangle notifications that appear in the top right-hand corner of a YouTube video when playing.

Answer 22

YouTube cards

Question 23

Breakups YouTube video into sections, each with an individual preview. They help viewers navigate to, skip, or rewatch certain sections.

Answer 23

YouTube chapters

Question 24

Up to four elements that are shown during the last 5-20 seconds of a video.

Answer 24

YouTube end screens

Question 25

A collection of YouTube videos organized by category.

Answer 25

YouTube playlist

Question 26

A regular feature appearing as part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors.

Answer 26

Blog

Question 27

Images that appear within the body of a webpage.

Answer 27

In-line images

Question 28

A specific form of blogging consisting of short frequent posts.

Answer 28

Microblogging

Question 29

The audio versions of vlogs, involving recording audio, but not recorded video. The recorded audio files are streamed online or downloaded for offline listening. Podcasts on a variety of themes and topics are available.

Answer 29

Podcast

Question 30

A blog in video format; involves a vlogger or video blogger talking to the camera in the first person, sharing their everyday activities.

Answer 30

Vlog

Question 31

A person who posts video blogs.

Answer 31

Vlogger

Question 32

A live web-based video or telephone conference that uses the internet to connect the individual or brand hosting the webinar to an audience of listeners or viewers.

Answer 32

Webinar

Question 33

Shows the total number of conversions or revenue from each social media network.

Answer 33

Conversions report

Question 34

Shows how people are talking about and engaging with a website on social media.

Answer 34

Data hub activity report

Question 35

The most valuable type of media, as it increases brand awareness with no additional effort on the part of the in-house marketer(s).

Answer 35

Earned media

Question 36

A web analytics service offered by Google that tracks conversions and reports website traffic.

Answer 36

Google analytics

Question 37

Shows which website pages get shared the most on social media.

Answer 37

Landing Pages report

Question 38

A metric that companies use to measure the willingness of customers to recommend a company's products or services to others.

Answer 38

Net Promoter Score (NPS)

Question 39

Shows all the website visits from each social media website. It can help marketers see which social networks are driving the most web traffic.

Answer 39

Network Referrals report

Question 40

Shows which social media share buttons are being clicked on from your website, and which content is shared the most using these buttons.

Answer 40

Plugins report

Question 41

The percentage of brand mentions, or people talking about a company online compared to its competitors.

Answer 41

Social media share of voice

Question 42

A measurement of the value from social media marketing.

Answer 42

Social media ROI

Question 43

Profit/Total investment x100

Answer 43

Social Media ROI Revenue formula

Question 44

Shows how many website visits are generated from social media.

Answer 44

Social media traffic report

Question 45

A company, brand or product is first in customers' minds when thinking of a particular industry or category.

Answer 45

Top of mind awareness (ToMA)

Question 46

Shows the path that users took from social media to get to your website. You can see which page they entered on, and where they continued to other parts of your website.

Answer 46

Users flow report

Question 47

Tags added to a URL, and when clicked, the tags are sent back to Google Analytics and tracked.

Answer 47

UTM Parameters