Exam 2 Flashcards
(98 cards)
What was Social Cognition?
How we select, interpret, remember, and use social information to make judgements and decisions. It explores how people think about themselves and the social world, including other people.
When did Social Cognition become important?
Movement in Social Psychology began in the 1970s and focused on thoughts about people and about social relationships.
* Was dominated by behavorism and later moved focus on thoughts and feelings.
What topics in Social Cognition were first to be studies?
Attitudes and the motivation to be consistent in one’s attitude. This lead to the Attribution theory (how people interpret causes of events, such as external pressures or internal traits)
What is cognitive miser?
A persons unwillingness to do more/extra thinking or learning.
* cognitive miser avoids thinking too hard or too much.
Why does cognitive miser occur?
Thinking takes effort. People’s capacity for thinking is preoccupied, so they tend to take mental shortcuts to avoid further thinking (heuristics).
* Individual difference: Miserly thinkers also tend to endorse racial/ethnic sterotypes
What is the difference between deliberate thinking and automatic thinking?
Automatic thinking describes the often unconscious mental processes that take little effort for us to perform (relies on mental shortcuts), while deliberate thinking requires us to engage in slower, more conscious thinking (considers info gathered)
Describe the five elements that distinguish these two types of thinking.
- Awareness - the degree of focus needed to perform a task
- Intention - whether a person means for something to happen or not
- Control - degree of Impulsiveness one experiences surrounding a thought
- Effort - how hard we have to think to perform a task. Can be effortless (automatic) or be tiring (deliberate)
- Efficiency - how quick and effective our thinking is. Automatic thoughts are highly efficient unlike deliberate thoughts
What is Priming?
The process by which a given stimulus activates mental pathways, thereby enhancing their accessibility.
Activating an idea in someone’s mind so that related ideas are more accessible.
Understand the findings in the Higgins et al (1977) study mentioned in the textbook and in lecture.
Higgins found that priming was effective in influencing future thinking and behavior, as those concepts tend to stick in the mind long after they have been primed.
Those primed with positive words rated Donald more favorably, while those primed with negative words rated him less favorably. This showed that even subtle primes can shape our interpretations of others.
What is framing?
Refers to how information is presented to others. Describes how a message is conveyed to specify potential gains (positively framed) or potential losses (negatively framed)
What is the difference between gain-framed appeal and loss-frame appeal?
Gain-framed appeal focuses on how doing something will add to your health versus Loss-framed appeal focuses on how not doing something will subtract from your health.
* Gain-frame example: flossing your teeth daily helps avoid bacteria build u and promtes fresh breath.
* Loss-frame example: If you do not floss daily you collect bacteria, thereby casuing bad breath.
What can be primed?
Anything humans can do, think, or feel (the ABCs), can potentially be primed at some level. Feelings, emotions, personality traits, behavioral intentions, thoughts, ideas, words, attitudes, suggestions.
What is so important about automatic and deliberate processes in thought suppression?
One process keeps a lookout for anything that might remind the person of the unwanted thought. It is an automatic process that checks all incoming info for danger. The other is a deliberate process that redirects attention away from the unpleasant thought.
Define and apply automatic processes in thought suppression
You are upset you failed a social psych test and don’t want to think about it.
Our automatic processes keep us alert for anything that may trigger the thought we want to supress. For instance, recognizing a person who sits next to you in class which is what your automatic process picked up.
Define and apply deliberate processes in thought suppression
You are upset you failed a social psych test and don’t want to think about it.
Our deliberate processes help us redirect our thoughts away from the unwanted thought. In this case, we don’t say hello to that person because our unconscious mind quickly turns our attention elsewhere.
What is a schema?
knowledge structures that represent substantial information about a concept, its attributes, and its relationship to other concepts.
The Stroop test can be thought of as a demonstration of what?
The Stroop is a demonstration of ones effortful control over responses, or their automatic and deliberate thinking processes.
Also demonstrates the conflict between automatic and deliberate thinking. The automatic tendency to read the word interferes with the deliberate task of naming the ink color, causing slower response times and more errors.
Schemas and scripts are both examples of what?
Schemas and scripts are both examples of knowledge structures, organized packets of information stored in one’s memory.
Also, both schemas and scripts are examples of mental representations that simplify complex information and make it easier to process.
Why are schemas so beneficial?
- Increase the speed of understanding people and events
- Sift through an infinite amount of information for key pieces
- Go beyond the information given
- Provide structure in ambiguous settings
- Rule generation, generalization, and categorization – necessary for learning
What are some of the problems in schemas?
- Distort what we attend to, remember, and our judgments
◦ Confirmation bias: tendency to search for information that confirms our preconceptions - We over rely on schemas
- Persist after they are discredited
- Perseverance effect – beliefs and schemas remain unchanged even after contradictory info
Why are attributions so important in the field of Social Psychology?
It led social psychologist to abandon behaviorist tradition that said psychology should only study observable, objective behavior and not talk about thoughts or other inner processes.
Define attributions.
The casual explanations people give for their own and others’ behaviors, and for events in general. Inferences people make about events in their lives.
Attribution theory is most concerned with how people explain _________.
the events in their lives in terms of success and failures based on external and interal factors.
What did Fritz Heider and Bernard Weiner contribute to attributions and attribution theory?
Heider proposed the idea that behavior can be attributed to either internal or external. Weiner proposed a two dimensional theory of attributions for success and failure, made up of internal versus external (first dimension) and stable versus unstable (second dimension)