Exam 2 part 2 Flashcards
(43 cards)
Compliance
Changes in behaviour that are elicited by direct requests
Conformity
The tendency to change our perceptions, opinions or behaviour in ways t hat are consistent with group norms (Alternating our behaviour or opinion to match those of others)
-Fashion, music, body shape language etc.
Auto-mimicry
One way our behaviour are influenced by others (unconcious) from mirror neurons and it is adaptive (When we are like others, things are more fluide)
Sherif Study
Light on the wall
Ask them how the light is moving, tell wrong answers based on other people answers. Everyone end up with same result overtime
Asch Study
Showed a line and need to say if it is as long as other ones. Judge the length
actor in the room. 75% Conform.
Why do we conform:
Define
Informational Influence
We use people’s behaviour as indication/guides as how we should act (even violation)!
Some key points:
Not always visible, also influenced by the concequences of actions (garbage on the ground, ciggies)
What can influence the level of conformative?
person (gender , culture, awareness)
We are social creature, just extremely powerful
Persuasion dilemma describe
It is a good and bad thing as it can be seen to manipulate people.
Normative influence
There is a pressure on us to be accepted by our tribe. We do what is expected from us
(think of the assignment)
Would people go along a task or not, what influences us there
(Ambiguity, choice architecture)
Ambiguity = High degree of conformity
Choice Architecture: How the situation is set up. Organ donor for example.
How people go along as a group, what does influence
Cohesiveness, when he group like each other, more likely to go along, if one person say no, conformity will go down.
Group size, higher number = more peeps
Individualism
Cultural orientation in which independence and autonomy is valued over the group
Informational influence
Influence that produce conformity when a person believes others are correct in their judgment
Minority Influence
Process by hich dissenters produce change within a group
Private conformity
vs
Public Conformity
Private: When someone changes their opinion, privately, and accept the position taken by others
Public is a superficial switch in behaviour to fit the group
Social Impact Theory
Social impact of any source (such as a person, a group, or a message) on any target (such as another person, a group, or a behavior) depends on three factors: strength, immediacy, and number.
Strength refers to the importance, credibility, or attractiveness of the source.
Factors influence Conformity:
Any rationale
Strange Request
Reciprocity
Any Rationale: Just give someone a reason!
Strange request, odd: I would like 1.30$ please
Do something nice for them in return “Ill give you a little something after dinner, candy at restaurant
Factors that influence conformity
Social proof
Incentives
Low Balling
Norms on action of others” Everyone else does it”
Giving a reward: bonus, rebate for complying
Agreeing with incomplete info, then give the full demand
Factors that influence conformity:
Foot in the door
Door in the face
Scarcity
Small request first, then bigger request “Can we put a llittle sign here, then big sign”
Ask for something large and unreasonable then down size to real request
LIMITED AMOUNT. Count down,
Factors that influence conformity:
Goal Gradiant effect
Highlighting Autonomy
Fear
When you are near complition, so close: Punch card with 2 already marked
They are in control; “You decide”
Moderate fear is good and feeling like they are learning something = effective
Factors that influence conformity: Implementation intention
Future lock-in
Goal setting, make a plan
No need to pay right now, but in 6 months yup (difficulty projecting in the future)
Milgram Obedience research
Wth the buzzer with electricity being asked to electrocute the other person when giving wrong answer 65% when to the end
Milgram Research, what also influence the person obedience
Slippery slope: Gradual escalation
Proximity and distance
Credible authority
Other model of disobedience
Sensitized: If you know about this research
Some real example of obedience
Parents
Military
Institution
Reality tv
Hospital