Exam 3 Flashcards
(80 cards)
What is functional fixedness?
The tendency to perceive objects in only it’s intended use
What is a mental set?
When people persist in using problem-solving strategies that have worked in the past
What is a heuristic?
A guiding principle or “rule of thumb” used in solving problems or making decisions
What is the incubation effect?
When new solutions surface to previously unsolved problems after a period of not consciously thinking about the problem
What is the theory of bounded rationality?
People tend to use simple strategies that focus on a few facets of available information and often result in “irrational” decisions that are less than optimal`
What are the factors of bounded rationality?
Limited information
Limited capacity
Limited time
What is the deliberation without attention affect?
When people are dealt with complex choices or decisions, they are more satisfied the less they devote attention
What is the availability heuristic?
The estimated probability of an event based on the case with which relevant instances come to mind
What is representative heuristic?
It involves basing the estimated probability of an event on how similar it is to the typical prototype of the event
What is conjunction fallacy?
When people estimate that the odds of two thing happening together are greater than the odds of either event occurring alone.
What is the simulation heuristic?
If people base the probability of an event based on the ease of generating alternative scenarios.
What did Alfred Binet come up with?
Binet came up with mental age
What were the tests for mental age based on?
Mathematical and verbal skills
What did Lewis Terman do?
He incorporated Binet’s mental age tests with the intelligence quotient
Who created the “intelligence quotient”?
William Stern
What did David Wechsler do?
He created the first IQ test for adults.
What is the Reaction Range?
It is the genetically determined limits on IQ
What parts of the brain is intelligence related to?
The Prefrontal Lobe, Broca’s area, and Wernicke’s area
What is encoding?
Forming a memory code
What is visual encoding?
Relatively shallow processing that emphasizes the physical structure of the stimulus
What is accoustic encoding?
Intermediate processing, based on what a word sounds like
What is semantic encoding?
Deep processing, based on the meaning of verbal input
What is the levels-of-processing theory?
Deeper levels of processing result in longer lasting memory codes
What is elaboration?
Linking a stimulus to other information at the time of encoding