exam p.2

Question 1

what is observation?

Answer 1

qualitative

Question 2

What is survey?

Answer 2

quantitative

Question 3

What is focus group interview?

Answer 3

qualitative

Question 4

What is depth interview?

Answer 4

qualitative

Question 5

what is panel study?

Answer 5

quantitative

Question 6

what is projective technique?

Answer 6

qualitative

Question 7

what Is mall intercept survey?

Answer 7

quantitative

Question 8

What two consumer segmentation attempt to discriminate between types of consumers based on a set of variables?

Answer 8

demographics and psychographics or a combination

Question 9

What product developers, marketers, and merchandiser use consumer segmentation to ?

Answer 9

position styles, products, brands, and retail formats

Question 10

Segmentation strategies are based on what that include consumer characteristics such as age gender and martial status?

Answer 10

demographics

Question 11

Demographics alone are what to consumer attitudes and behaviors that are not driven by these characteristic’s

Answer 11

no longer sufficient

Question 12

What are consumer psychology plus demographics that help identify a consumers value, attitudes, and preferences?

Answer 12

psychographics

Question 13

Psychographics was extended in the 1970’s by what?

Answer 13

introduction of research lifestyles

Question 14

How do consumers spend their time with interest and are important to them, they view themselves, and opinions that are hold about the world around them?

Answer 14

attitudes, interest, and opinion (AIO)

Question 15

The most widely used lifestyle classification system is what framework which is based on motivation and resources?

Answer 15

VALS

Question 16

People motivated by what are guided by knowledge and want product information?

Answer 16

ideals

Question 17

What are those guided that want goods and show their accomplishments, luxury automobiles, and designer apparels?

Answer 17

achievement