exam p.3 Flashcards

(26 cards)

1
Q

What looks only at patterns and projects those patterns to make forecasts?

A

sales history

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2
Q

What is the horizontal sales history as if famed was state with no trend, seasonality, or noise in the sales data?

A

level

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3
Q

What is the continuing pattern of increasing or decreasing sales presented as a line or curve

A

trend

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4
Q

what is a yearly pattern of increasing or decreasing sales that corresponds to the season

A

seasonality

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5
Q

what is the part of sales fluctuation that appears random and cannot be explained because the pattern has not occurred consistently in the past?

A

noise

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6
Q

What is between sales and outside factors that decline after implementing a price increase or sales?

A

relationships

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7
Q

Sales forecaster need datasets that includes what on each factor and sales volume ?

A

past history

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8
Q

Did decreasing consumer confidence in the economy lead to decreasing sales ?

A

yes

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9
Q

Do women spend more on clothing compared to men?

A

no

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10
Q

Did sales drop off after a price increase?

A

yes

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11
Q

did stores located in metropolitan areas sell more small sizes than stores located in rural areas?

A

no

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12
Q

Some of the data needed for sales forecasting comes from?

A

government

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13
Q

Qualitative techniques tap into what people in the organization?

A

expertise

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14
Q

what forecasts derived from quantitive techniques ?

A

fine tuning

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15
Q

Forecasting has new products when historical data is?

A

not available

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16
Q

forecasting long range or at the

A

corporate level

17
Q

what attempts to represent the consensus of the experts

A

best guess scenarios

18
Q

what participants do not know who other responders are in order to ?

A

remove the bias of group dynamics

19
Q

what responses are summarized in subsequent rounds in a series of responses?

A

refine and clarify the issues

20
Q

If consumer confidence is down, manufactures anticipate that consumer will spend?

21
Q

When unemployment is high consumer confidence is?

22
Q

Consumer Sentiment Index is equal to

A

the index of consumer sentiment

23
Q

What is manage by the survey research center at the university of michigan

A

the index of consumer sentiment

24
Q

what uses a survey of 5,000 household

A

consumer confidence index

25
what uses five questions about participants opinion on current economic conditions
consumer confidence index
26
Consumers feel about current and future economic conditions used as an indicator of the overall state of the economy?
statistical measure