Explanations For Conformity Flashcards by phoebe wills

Q

Normative social influence

A

Conforming to the majority to avoid rejection or being seen as an outcast
Driven by the desire to be liked and gain social approval
Motivated by emotional reasons, the resulting change in view is temporary

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Q

What does Normative social influence lead to?

A

Compliance

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Q

Example of NSI

A

Peer pressure

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Q

What is NSI driven by?

A

Peer pressure

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Q

Informational social influence

A

The desire to be correct in situations where the right action is ambiguous
Driven by the belief that others have more knowledge or correct information

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Q

What does ISI lead to?

A

Internalisation

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Q

What is ISI driven by?

A

Cognitive reasons

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