Extended Marketing Mix -process

Question 1

What does process of the extended marketing mix include?

Answer 1

The systems and processes that deliver the product or service to the customer
Ensure efficient processes are in place in order to ensure the customer receives exactly what they are paying for

Question 2

What are examples of process?

Answer 2

Staffing
Communication
Introduce the latest technology

Question 3

Explain staffing as an example of process

Answer 3

Ensure that outlets and call centres are well staffed will avoid customers having to wait in long queues, which can encourage them to reutnr

Question 4

Explain communication as an example of process

Answer 4

Offering ‘live chat’ or ‘FAQ’ services on the business website reduced the number of customers having questions on the phone or in person

Question 5

Explain introduce the latest technology as an example of process

Answer 5

Keeping up to date with new technology can offer more efficient processes