Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

health sci 2250 > extra content for final > Flashcards

extra content for final Flashcards

(58 cards)

Start Studying
1
Q

what are the responsibilities of a health education specialist?

A

planning, implementation, communication, leadership/management, ethics/professionalism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

differentiate between social marketing and marketing

A

social marketing uses marketing principles to design a program to help voluntary behaviour change, it focuses on non-tangible ideas such as lifestyle, ideas, & attitude. marketing is done to deliver value to customer in benefit of the organization

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

define priority population and program planner with marketing terms

A

program planner: seller. priority population: buyer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

what is segmentation?

A

ways to divide priority population into smaller groups that share similar characteristics who will respond similarly to an intervention

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

what criteria does one consider when determining which segment to choose in the process of segmentation?

A

measurable, substantial, accessible, differentiable, actionable (ADAMS)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

according to the textbook, what elements characterized a community?

A

membership, symbol/language system, values/norms, mutual influence, needs/commitment, emotional connection

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

what are executive participants?

A

small core group of people who are committed to the resolution of the concern regardless of timeframe

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

what the 6 necessary elements for implementing public health programs that are included in the environment?

A

innovation, partnership, management, communication, technical package (intervention), political commitment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

differentiate between direct and indirect costs

A

cost directly expended in providing the product (e.g. wages, benefits, supplies). indirect expended (e.g. office space, insurance, maintenance, computer support, etc)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

what are the fundamental functions associated with Human Resource Management (HRM)?

A

personnel Planning, Acquisition, Development (training), Sanction (maintaining obligations) PADS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

differentiate between formative and summative evaluation

A

formative: assessment and improving quality. summative: determines effectiveness

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

what is the purpose of process evaluation?

A

measures to what degree the program was successfully implemented

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

what are the types of summative evaluation? differentiate between the two

A

impact evaluation (intermediate measures such as behaviour change) and outcome evaluation (related to end goal, e.g. decrease in a disease)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

what are the 4 standards of evaluation according to the CDC framework? what about Evaluation Society’s framework?

A

utility (satisfies), feasibility, propriety (ethical), accuracy. CES has all of the above as well as accountability

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

differentiate between pretesting and pilot testing

A

pretesting is testing specific components while pilot testing is whole program with limited people

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

what is external validity?

A

the extent to which the results are generalizable

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

what does building capacity mean regarding community based strategies?

A

developing and strengthening skills/abilities/resources to be more effective and sustainable

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

can the exact appropriate strategies for implementing behaviour change programs at the community level be determined beforehand?

A

nooo

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

what does engaging the stakeholders mean?

A

getting out into the community and building relationships – helps you move forward

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

what is community organization dependent on?

A

neighbours and community

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

what are the 7 assumptions of community organization?

A
  1. communities can develop capacity to deal with own problems. 2. people want to change and can change. 3. people should play active roles in major changes. 4. self imposed changes work better than other-imposed changes (BUY-IN) 5. holistic approach offered through varying interests provide more successful ways to deal with issue. 6. democracy requires cooperation of people and their actions regarding what they want to change. 7. help is often needed for communities to meet their needs
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

what is the generic process of community organization?

A
  1. recognize problem/issue. 2. gain entry into community. 3. organize the people (gain support of the masses). 4. identify specific problem/community to find root cause. 5. determine priorities/set goals. 6. select intervention. 7. implement, evaluate, maintain outcomes. 8. loop back for any changes to be made
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

what are the types of personnel?

A

internal: within organization or target population – external: outside (can be from volunteer organizations, consultant, etc) – speakers bureaus: generally volunatry/symbiotic (expertise traded for exposure)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

what are the 5 components of informed consent?

Study These Flashcards
A
  1. explain nature & purpose of program. 2. inform participants of any risks or dangers. 3. explain benefit of participation. 4. inform participants of alternative programs (with same goals). 5. make sure they know they can stop at any time
24
what are the 5 components of informed consent?
1. explain nature & purpose of program. 2. inform participants of any risks or dangers. 3. explain benefit of participation. 4. inform participants of alternative programs (with same goals). 5. make sure they know they can stop at any time
25
describe the diffusion of innovation
innovators: 2-3% of population, they are the 1st to try smth new. -- early adopters: 14% of population, very interested in the program, considered "opinion leaders". -- early majority: 34% of population, interested in the program and need a little push. -- later majority: 34% of population, skeptical, will join after the majority. -- laggards: 16% of population, not interested, may or may not get involved
26
how would one persuade early adopters?
mass communication
27
how would one persuade early majority?
external motivation
28
how would one persuade late majority?
peer/mentoring programs
29
what are the 4 Ps of marketing?
product, price, place, promotion
30
what are the phases of program implementation?
1. adoption of the program. 2. identifying and prioritizing the tasks to be completed. 3. establishing a system of management. 4. putting plan into action. 5. ending or sustaining the program
31
what does implementation involve?
initiating activity, providing assistance to it/participants, solving issues that may arise, & reporting progress
32
what are the 3 implementation strategies?
pilot testing, phase in, total program. each adds more people from left to right
33
when should evaluation be done? if not done, what could it result in?
it should be done throughout program processes to prevent wasted money, resources, and opportunities
34
why use evaluation?
determines if program is needed (worth) and if its good (merit)
35
what was the population focus of the pine river institute concept?
to help adolescents and families who're struggling with substance abuse and mental health issues in Canada
36
what was the speaker's initial reason for doing evaluations on her pine river project?
to know if what they were doing was working. and to figure out how to define success
37
what was evaluated in the pine river project?
reduced substance abuse, less engagement in risk behaviour, emotional & physical health, family relationships, quality of life
38
what were the benefits from evaluation in the pine river project?
allowed for improvement and transformation. creates a sense of hope
39
evaluation is done to...?
1. determine achievement of objectives. 2. improve program. 3. provide accountability to funders, community, & other stakeholders. 4. increase community support for initiatives. 5. contribute to scientific base for public health interventions. 6. inform policy decisions
40
when does evaluation begin?
when program's goal and objective has been developed
41
evaluation is a collaborative effort among ____?
all stakeholders (program planners, administrators, facilitators, funding agency)
42
name the stages of health promo and the type of evaluation that it corresponds with
initial planning: needs assessment with market analysis. -- development: formative evaluation with market testing. -- early implementation: implementation evaluation. -- routine operation: process evaluation. -- stable operation: outcome evaluation. -- further planning: periodic needs assessment.
43
what is formative evaluation?
appraisal of prototype and delivery strategies; given feedback immediately; comprehensive data collected from many sources; data collected before and during program implementation
44
what is implementation evaluation?
appraisal of extent to which the program follows the original plan
45
what is outcome evaluation?
appraisal of programs impact on clients; compares level of participation to baseline characteristic; determines if long term goal/objective has been met; should only be done after at least a year
46
what are the 10 steps in the evaluation process?
1. get ready evaluation (clarify your program). 2. engage stakeholders (who the program targets). 3. assess resources for evaluation (is program ready to be evaluated). 4. design evaluation. 5. determine appropriate methods of evaluation. 6. develop workplan, budget, and timeline for evaluation. 7. data collection. 8. data processing and analysis. 9. interpretation and dissemination of results. 10. take action and apply findings
47
what is evaluation not?
research, done by a 3rd party, always done at the end
48
what are type III errors? how does one avoid these?
failure to implement the intervention properly. can be avoided with the use of a procedural manual
49
in the community organization process, what role should the planner take on? who should be the leader
facilitator or assistant. the leader should be from within the community to foster trust
50
what does multiplicity refer to?
number of components/activities that make up an intervention
51
what type of approach to evaluation is PHO's ten step model?
goal-based approach
52
what would a program planner want to know from an evaluation?
did program meet needs of target population
53
what would a program administrators want to know from an evaluation?
did program make money
54
what would a program facilitator want to know from an evaluation?
did participant change behaviour bc of program
55
what would a program funding agency want to know from an evaluation?
was program cost effective
56
what is the most powerful type of design?
experimental design
57
what is the exchange theory?
people are motivated by self-interests in their interactions with other people

health sci 2250 (3 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions