Factors affecting Prejudice

Question 1

Individual factors affecting prejudice

Answer 1

• Right Wing Authoritarianism
• Social Dominance Orientation
• OCEAN Big 5 personalities

Question 2

Cultural factors affecting prejudice

Answer 2

Collectivist are more prejudice to other cultures due to needs of the group.
Individual are less likely to be prejudice due to individual needs being higher so accepts individual differences.
Assimilation = more prejudice
Multicultural = less prejudice.

Question 3

Situational factors affecting prejudice

Answer 3

Social norms
Being abnormal causes prejudice

Question 4

Evidence to support individual differences in prejudice

Answer 4

Cohrs (2012) found that RWA strongly correlated positively with prejudice.
Higher openness correlated negatively with prejudice.

Question 5

Evidence to support cultural differences in prejudice

Answer 5

Guimond et al (2013) multicultural cultures showed less prejudice than assimilation cultures.
Al-Zahrani and Kaplowitz found that Saudi collectivist cultures were much more prejudice than American individualistic cultures

Question 6

Evidence to support situational factors

Answer 6

Sechrist and Stangor (2010) found that racist white students were more likely to sit away from the black confederate when they believed their views were shared by the University.