Factors Effecting Food Choice Flashcards
(15 cards)
What are the four Ps
Product
Price
Place
Promotion
What are price promotions
Discount codes
What are cross brand promotions
Different brands being sold together as part of one deal
What are money off vouchers
Offers a current or future discount and is an incentive to purchase something
What is a gift with purchase
A gift included to make you spend more money to enhance the quality of the purchase
What are loyalty cards
Allows points to be collected and exchanged at a later date
What are loss leaders
Prices so low that they lose money
What are own brand stores
Stores that sell their own branded products cheaper
What is price checking
When Shops highlight that they are selling items at a lower price than competitors
What is unit pricing
A labelling system that compares the mass of groceries with the price of
Give the five contexts of examples
In the media- newspaper magazines
Outdoors- billboard posters, illuminated signs
Direct mail- leaflets, flyers
Sponsorship- sports events, entertainment events
Online- email, pop ups
What are the main points of advertising
Reach prospective customers and influence buying behaviour
Increase brand awareness
Communicate the qualities and benefits of of specific foods
Remind customers of new and existing foods
Generate repeat purchase
What are the purposes of food labels
Provide information
Distinguish products
Provide information on the safety of the food
What is the soil association
Sets standards for organic food production
Works with suppliers growers manufacturers and retailers
