Farm Diversification: Fordhall Farm & The Big Sheep Flashcards Preview

Rebranding Places Unit 2 > Farm Diversification: Fordhall Farm & The Big Sheep > Flashcards

Flashcards in Farm Diversification: Fordhall Farm & The Big Sheep Deck (28)
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1
Q

How much did Fofrdhall require to prevent eviction in 2006?

A

£800,000

2
Q

Where is Fordhall?

A

North Shropshire

3
Q

How did Fordhall farm survive?

A

sold shares and became community owned

4
Q

Who notoriously bought shares in Fordhall farm

A

Sting (£2,000 worth)

5
Q

Who now owns Fordhall farm

A

community owned

6
Q

What type of farming practice does Fardhall run, what is special about it?

A

organic for past 65 years

oldest organic farm in UK

7
Q

What was involved in Fordhall’s rebranding in terms of retail

A
  • online shop (products delivered and sold throughout UK)
  • books sold on history of Fordhall
  • products sold on Wednesday’s at local market
8
Q

As part of Fordhall’s rebranding what is significant about their new restaurant?

A

Arthur’s Farm Kitchen

all organic produce

all ingredients sourced from the farm or locally

9
Q

When visiting Fordhall what active activity can you do?

What is the landscape like

A

Farm Trails

views over Tern Valley
rope bridges

10
Q

What type of accommodation does Fordhall provide

A

Glamping in Yurts

11
Q

What do the Yurts at Fordhall include that makes them sustainable

A

composting toilet,
edible garden
solar powered coolbox

12
Q

What is significant about employment at Fordhall farm

A

employs locals

13
Q

How many visitors does Fordhall receive annually

A

25,000

who spend in local economy

14
Q

Name X3 ways Fordhall supports the local community

A
  1. locals employed
  2. local bands / artists provided w venue to perform
    e. g local celidh band plays at barn dances
  3. locals employed to produce newsletter “The Grazer”
15
Q

How does Fordhall provide for local youth

A

runs a youth program for youth w challenging behaviour

includes apprenticeships and activities

16
Q

How does Fordhall interact with the local community

A

hosts workshops that provide skills / activities

17
Q

Name an activity / skill Fordhall provides

A

Basket weaving

18
Q

How long has Fordhall been organic for?

A

65years

19
Q

How many different species in Fordhall farm

A

70+ of plant species

20
Q

What does Fordhall provide workshops in that is an example of sustainable practice?

A

“Biodynamic Gardening”

promotes sustainable foraging

21
Q

When was the Big Sheep (TBS) turned into an attraction

A

1988

22
Q

Why did TBS need rebranding

A

area struggling with post-production agriculture times

loosing income and poor economic security

23
Q

What facilities were included in the rebranding of TBS

A

Brewery
animal shows
climbing walls
shops

24
Q

What rides were included in TBS rebranding

A

farm safari
piggy pull along
swan pedalos

25
Q

What award did TBS receive which demonstrates its rebranding success

A

Visit Devon Tourism Award - Large Attraction of the Year

26
Q

What benefit do locals have of TBS

A

annual pass membership at reduced price

27
Q

How does TBS support local community activities

A

sponsors and publicises community fundraising activities

28
Q

How does TBS contribute to the positive multiplier effect in the local Devon area

A

it is a destination attraction

  • tourists stay in guesthouses
  • tourists spend money in local economy
  • tourists use local services