Detroits aim to create what type of rebranded area
post-industrial culture centre
focus on sport, cars, music, culture
What X3 problems was Detroit suffering from
- attractions not accessible / easy to find
- crime capital of the USA
white flight after 1960s riots - high unemployment
45% in black inner city
What type of promotion techniques did Detroit use in its rebranding
non-traditional e.g podcasts, blogging
to appeal to youth
What type of maps did Detroit introduce for tourists
Schematic Maps
What did Detroit do to make finding attractions easier
X5 “tourism destination districts” formed
Schematic Maps introduced
When did Detroit host the super-bowl
2006
What has Detroit accelerated the building of in the 2000
Super-casinos
What happened in Detroits 1970s development
Flagship construction projects
e.g Coba Hall, Layfayette
What happened in Detroits 1980s development
People Mover transport scheme
“Motown” becomes financial centre
RenCen - Renaissance Centre built
When was the People Mover built
1987
What was the success of the People Mover
hardly used
Was RenCen successful?
scheme looses $$$
not fully occupied
What was the focus of Detroit’s development from 2000
tourism and leisure
What major event boosted Detroit’s international profile
super-bowl 2006
X3 reasons for Detroit’s lack of rebranding success
- Globalisation - domestic and international competition
- Middle Class Power
establish spaces outside city boundaries
investment in periphery development - Widening wealth gap
greater urban deprivation
