Rural Rebranding: Cornwall

Question 1

What X5 problems is Cornwall facing

Answer 1

decline in services

ageing / declining population

lack of workers

urban growth

decline in agriculture

Question 2

What % of rural areas have no bus stop

Answer 2

29%

Question 3

How far is the nearest post-office for 1 in 15 rural areas

Answer 3

2km away

Question 4

How many rural areas are 2km away from their nearest post office

Answer 4

1 in 15

Question 5

What does the closure of services such as post offices lead to?

Answer 5

spiral of decline

unemployment etc.

Question 6

What is the term for an area with a high elderly population

Answer 6

“asset rich, cash poor”

Question 7

What are the problems of having a high elderly population?

Answer 7

services become catered to elderly

low consumer spending as live on fixed pensions

Question 8

Why are the elderly migrating to areas like Cornwall?

Answer 8

high environmental quality

Question 9

What is significant about the elderly in Cornwall

Answer 9

highest inward migration of elderly out of any UK county

Question 10

What type of work is very common in Cornwall

Answer 10

seasonal and weather-dependent

Question 11

Why is economic leakage to prevalent in Cornwall

Answer 11

spread of national hotel / pub chains

Question 12

What % of profits stay in Cornwall

Answer 12

only 1/3

Question 13

In 2006 what were weekly wages in Cornwall compared to British average

Answer 13

25% less than average

Question 14

What area has clay reserves, but why is employment is this area declining?

Answer 14

St. Austell

mechanisation now used as extraction method

Question 15

What is the problem of urban growth in Cornwall

Answer 15

building on greenbelt = reduces aesthetic appeal

Question 16

Why may Cornwall be classed as a “ghost-town”

Answer 16

high number of 2nd homes

less demand for services = isolation during day

Question 17

Why has there been a decline in agriculture?

Answer 17

strength of pound makes imported goods cheaper

Question 18

How much are supermarkets charged for EU milk

Answer 18

14p

Question 19

How much are supermarkets charged for British milk

Answer 19

21p

Question 20

What is the term for the exhaustion of resources and foreign competition meaning a decline in industries

Answer 20

post-production countryside

Question 21

What X2 categories of multiple deprivation does Cornwall fit into

Answer 21

unemployment

low income

Question 22

What active academy is part of the “cool cornwall” rebranding that offers courses in wave skiing / kit surfing?

Answer 22

Extreme Sports Academy, Watergate Bay

Question 23

How many people does the extreme sports academy employ

Answer 23

50-60

Question 24

Increased trade meant the extreme sports academy was able to do what

Answer 24

double its number of staff

Question 25

How many locals does Jamie Oliver's Fifteen Restaurant train at Cornwall College

Answer 25

15

Question 26

How old are those that Fifteen trains to work in the restaurant?

Answer 26

16-24

Question 27

What type of backgrounds are those trained by Fifteen from

Answer 27

disadvantaged

Question 28

What do profits from Fifteen go towards

Answer 28

funding of training and development in its youth program

Question 29

What festival is named after local Cornish author held in May annually

Answer 29

Du Maurier

Question 30

How many days does the Du Maurier Festival go on for

Answer 30

11 days in May

Question 31

Who does the Du Maurier Festival host

Answer 31

musicians, broadcasters, authors

Question 32

Name a failed enterprise in Cornwall's rebranding

Answer 32

South West Film Studios

Question 33

How many jobs was SWFS meant to create

Answer 33

2000

Question 34

When was SWFS built

Answer 34

2002

Question 35

How much funding did SWFS receive from Objective 1

Answer 35

£2million

Question 36

When did SWFS go bankrupt

Answer 36

2004

Question 37

What type of revolution has made Cornwall more connected and competitive

Answer 37

Broadband Revolution

Question 38

What is the NGO that promotes economic development in cornwall via installing ICT and broadband

Answer 38

ActNow

Question 39

When did ActNow form

Answer 39

2002

Question 40

How much in Objective 1 grants did ActNow receive

Answer 40

£5.5 millon

Question 41

Who is ActNow in partnership with

Answer 41

BT S.W Regional Redevelopment Agency Cornwall Enterprise

Question 42

Who has ActNow benefitted within Cornwall X4

Answer 42

Extreme Sports Academy, Watergate Bay Rosslyn Hotel Eden Project Plymouth University

Question 43

What has Plymouth University done with ActNow

Answer 43

installed wireless broadband on campus

Question 44

What has the Rosslyn Hotel and Actnow done

Answer 44

installed broadband in all 27 rooms

Question 45

Why did the Rosslyn Hotel install broadband in every room?

Answer 45

attract business guests as well as leisure visitors

Question 46

How has Extreme Sports Academy been helped by Actnow

Answer 46

broadband allowed them to market sports tourism activities can be booked online

Question 47

What does the Eden Project do using broadband services

Answer 47

uses its website to promote public awareness provides info on the attraction to prepare visitors e.g accessibility, facilities, costs

Question 48

How many hours drive does it take from Cornwall to the majority of the 'core' e.g London / Manchester

Answer 48

aprox 6hrs