Features of new media

Question 1

Technological convergence

Answer 1

A single device can be used to view different formats of media –> blurring of traditional & entertainment.
= Leads to cultural convergence: Jenkins –> The way the new media uses interact with others, and the way they interact with the media.

Question 2

Digitality

Answer 2

‘Using computers’ –> binary code conversions allows for the storing of content

Question 3

Interactivity

Answer 3

Producers and consumers now interact, consumers can create content
1.) Participatory culture: New media content relies on the audiences active participation –> Consumers can create content, producers can receive it, then can create more content on the suggestions
2.) Collective culture: Shared intelligence –> communicate with other people allowing for ideas to be shared, new media is a collective process, which Jenkins suggests is a new media power

Question 4

Hypertextuality

Answer 4

Links which form a web of connections to other bits of information
–> way of searching, interacting with and customising the media for their own use

Question 5

Dispersal

Answer 5

New media is less centralised and is more adapted to the individual
–> growth of media products
–> growth of media content
- Blogosphere: 164 million blogs

Question 6

Virtuality

Answer 6

People can immerse themselves in interactive, unreal experiences in virtual worlds like computer games, or can create imaginary identities in online communication like twitter.