Film Marketing BP

Question 1

Who directed Black Panther?

Answer 1

Ryan Coogler

Ryan Coogler is known for his previous work on the film Creed.

Question 2

What is the production company behind Black Panther?

Answer 2

Marvel

Marvel is a significant player in the film industry, known for its superhero films.

Question 3

What was the production budget for Black Panther?

Answer 3

$200 million

This budget does not include marketing expenses.

Question 4

What was the worldwide box office gross for Black Panther?

Answer 4

$1.347 billion

This makes it the highest grossing solo Marvel production.

Question 5

On what date was Black Panther released in the USA?

Answer 5

12th February 2018

Question 6

In terms of global box office, where does Black Panther rank in the Marvel Cinematic Universe?

Answer 6

Fifth highest grossing

It follows Avengers: Endgame, Avengers: Infinity War, The Avengers, and Avengers: Age of Ultron.

Question 7

What significant cultural aspect does Black Panther portray?

Answer 7

The fictional African kingdom of Wakanda

Wakanda is depicted as technologically superior due to Vibranium.

Question 8

What notable award did Black Panther receive a nomination for?

Answer 8

Best Picture Academy Award

Question 9

What three Academy Awards did Black Panther win?

Answer 9

• Costume
• Production Design
• Original Soundtrack

Question 10

What is the significance of the Black Panther Party in historical context?

Answer 10

A political activist group established to monitor police behavior and prevent police brutality in the US

The party was active from 1966 to 1982.

Question 11

What is meant by ‘Afro-futurism’?

Answer 11

The re-imagining of a future filled with arts, science, and technology seen through a black lens

Question 12

What does the term ‘media conglomerate’ refer to?

Answer 12

A company that owns other companies across a range of media platforms

Question 13

What is vertical integration in the context of media companies?

Answer 13

Companies that own all or most of the chain of production and distribution for the product

Question 14

What is horizontal integration?

Answer 14

A media conglomerate made up of different companies that produce and sell similar products

Question 15

What does ‘box office’ refer to?

Answer 15

Number of tickets sold or amount of money raised

Question 16

What is the term for the action of settling among and establishing control over indigenous people?

Answer 16

Colonisation

Question 17

What does synergy refer to in media?

Answer 17

When different institutions work together for beneficial reasons

Question 18

What is the role of the BBFC in the UK film industry?

Answer 18

To regulate film content and provide age certificates

Question 19

What age certificate was awarded to Black Panther by the BBFC?

Answer 19

PG-12

This means anyone under the age of 12 could see it if accompanied by an adult.

Question 20

What does the term ‘production values’ refer to?

Answer 20

The lighting, sound, scenery, and props used to improve a film

Question 21

What is a ‘franchise’ in film terms?

Answer 21

A collection of related films that share the same fictional universe

Question 22

What is ‘convergence’ in media?

Answer 22

The merging of communications across digital platforms

Question 23

What marketing strategy did Disney adopt for Black Panther?

Answer 23

360-degree consumer experience

This strategy aimed to make the film a cultural event.

Question 24

What was a significant aspect of the Black Panther trailers?

Answer 24

Cross-platform marketing

The teaser was released during the NBA finals, reaching 89 million views in 24 hours.

Question 25

What message did the Black Panther marketing campaign convey to black children?

Answer 25

'I can be a hero too' ## Footnote This message was promoted through diverse representation in advertisements.

Question 26

True or False: Black Panther was one of the few superhero films to feature a black main character.

Answer 26

True

Question 27

Fill in the blank: The film industry is regulated by different _______ in different countries.

Answer 27

organisations

Question 28

What was the estimated amount spent on marketing Black Panther?

Answer 28

$150 million ## Footnote This included $37 million on television adverts alone.

Question 29

What are the specific reasons given for the age certificate of a film?

Answer 29

The age certificate is justified by categories such as: * Violence * Language * Sexual content * Substance abuse * Fear ## Footnote The BBFC provides detailed explanations for age ratings based on these categories.

Question 30

How might an age certificate appeal to the audience?

Answer 30

It helps audiences make informed decisions about watching a film based on content appropriateness.

Question 31

Why might trailers have a different age certificate than the film?

Answer 31

Trailers often contain less content than the full film, making them suitable for a wider audience.

Question 32

What lower age certificate was awarded to the trailer of Black Panther?

Answer 32

The trailer was awarded a lower age certificate than the film.

Question 33

Why would producers want a trailer with a lower age certificate?

Answer 33

It allows them to target a broader audience and increase viewership.

Question 34

What theory applies to the increasing power of global media corporations?

Answer 34

The Theory of Regulation by Livingstone & Lunt addresses this phenomenon.

Question 35

How has Disney increased its power in the media industry?

Answer 35

Disney has acquired subsidiaries like Marvel and others, becoming the most powerful conglomerate.

Question 36

What are examples of convergent media technologies that have emerged in the last 20 years?

Answer 36

Examples include: * Streaming services (e.g., Netflix, Hulu) * Online video platforms (e.g., YouTube) * Digital downloads.

Question 37

What makes these services convergent?

Answer 37

They allow for interactions such as: * Time-shifting * Place-shifting.

Question 38

What convergent media service has Disney created for audiences?

Answer 38

Disney+ is the service created for accessing their catalogue.

Question 39

Why might convergent services place traditional media regulation at risk?

Answer 39

There is no common system of regulation for all services, leading to inconsistencies.

Question 40

Who regulates the different convergent media services?

Answer 40

Regulation varies by country and service; there is no unified regulatory body.

Question 41

How can individual users regulate content from convergent media services?

Answer 41

Parents can use parental controls and monitoring to restrict access to unsuitable material.

Question 42

Do audience-led systems of regulation work?

Answer 42

This can vary; examples exist where parental controls are effective or ineffective.

Question 43

What is an example of vertical integration in the film industry?

Answer 43

Black Panther is an example, as Marvel Studios both produced and distributed the film.

Question 44

When did Marvel Studios begin producing films?

Answer 44

Marvel Studios began producing films in the early 2000s, starting with Blade in 1998.

Question 45

What agreement did Disney make regarding Marvel's creative influence?

Answer 45

Disney agreed to minimal creative influence over Marvel products.

Question 46

What conflict arose from Marvel's deal with Netflix?

Answer 46

The deal caused conflict as it competed with Disney's own streaming service.

Question 47

What concept does David Hesmondhalgh discuss in relation to cultural industries?

Answer 47

The concept of profit and how it relates to the film industry and franchises.

Question 48

What does Hesmondhalgh say about media conglomerates?

Answer 48

They operate across a range of cultural industries, often leading to synergy.

Question 49

How does the character of T’Challa minimize commercial risk for Black Panther?

Answer 49

T’Challa has an inherited fan base and was previously introduced in Captain America: Civil War.

Question 50

How does Black Panther's diversity challenge Curran and Seaton's ideas?

Answer 50

It shows that diversity can exist even within a media landscape dominated by a few institutions.

Question 51

How does the conglomerate model offer a complex pattern of ownership?

Answer 51

Marvel operates as a separate brand under Disney, allowing for varied ownership dynamics.

Question 52

What limitations does Marvel's dominance in the genre pose for independent films?

Answer 52

It limits opportunities for alternative, riskier independent films in the sci-fi/superhero genre.