Film Marketing IDB

Question 1

Who directed the film I, Daniel Blake?

Answer 1

Ken Loach

Ken Loach is known for his social realist films.

Question 2

What prestigious award did I, Daniel Blake win at the Cannes Film Festival?

Answer 2

Palme d’Or

This award is one of the highest honors in the film industry.

Question 3

What is the genre of I, Daniel Blake?

Answer 3

Drama

Question 4

What was the gross worldwide revenue of I, Daniel Blake?

Answer 4

$15,697,699

Question 5

What themes does I, Daniel Blake address?

Answer 5

Poverty, welfare system, Work Capability Assessment

Question 6

What type of film is I, Daniel Blake classified as?

Answer 6

Independent social realist film

Question 7

Which production companies were involved in the making of I, Daniel Blake?

Answer 7

• BBC Films
• Wild Bunch
• Sixteen Films
• Why Not Productions

Question 8

What is a key aspect of Ken Loach’s filmmaking style?

Answer 8

Social-issue drama

Question 9

Fill in the blank: I, Daniel Blake was released in the United Kingdom on _______.

Answer 9

October 21, 2016

Question 10

What type of funding did I, Daniel Blake receive?

Answer 10

Funding from BFI and BBC Films

Question 11

What is a public service broadcaster?

Answer 11

A broadcaster financed by public money offering a public service

Question 12

What was Ken Loach’s first directorial assignment?

Answer 12

A thirty-minute drama written by Roger Smith

Question 13

Which film established Ken Loach’s reputation for social-issue drama?

Answer 13

Cathy Come Home

Question 14

True or False: I, Daniel Blake features well-known actors.

Answer 14

False

Question 15

What was a significant characteristic of I, Daniel Blake’s production?

Answer 15

Filmed largely on location

Question 16

What does Ken Loach often criticize in his films?

Answer 16

Government policies

Question 17

List two awards I, Daniel Blake was nominated for.

Answer 17

• BAFTA Award for Outstanding British Film of the Year
• Palme d’Or

Question 18

What was the impact of Cathy Come Home on society?

Answer 18

Aroused national concern about homelessness

Question 19

What film did Ken Loach release in 1990 that regained his polemical edge?

Answer 19

Hidden Agenda

Question 20

What is a notable shift in Loach’s work during the 1990s?

Answer 20

Increased use of humor

Question 21

Fill in the blank: Ken Loach was born on _______.

Answer 21

17 June 1936

Question 22

What film is considered Loach’s largest grossing film at the box office?

Answer 22

I, Daniel Blake

Question 23

What does Ken Loach champion through his films?

Answer 23

The underdog and the disadvantaged

Question 24

What defines an independent film like I, Daniel Blake?

Answer 24

Filmed largely on location, features lesser-known actors, does not rely on special effects, and has a limited marketing budget.

Question 25

What are key components of traditional marketing for films?

Answer 25

* Trailer * Narrative/genre * Visual * Technical * Audio * Language

Question 26

What does the Palme D’Or logo signify when it appears on screen?

Answer 26

Connotations of prestigious film award and identifies the film as award-winning.

Question 27

What is viral marketing?

Answer 27

A method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet.

Question 28

What specific audiences does the marketing of I, Daniel Blake target?

Answer 28

Audiences with awareness of political and social issues in the UK and those familiar with the BBC and BFI.

Question 29

Who is the only specific 'star' identified in the I, Daniel Blake trailer?

Answer 29

Director Ken Loach.

Question 30

What was the purpose of the eOne Trinity Mirror campaign?

Answer 30

To promote I, Daniel Blake by generating conversation around socio-political themes and positioning it as a must-see film.

Question 31

What percentage of readers recalled seeing the feature from the Trinity Mirror campaign?

Answer 31

59%.

Question 32

What was the age certificate awarded to I, Daniel Blake by the BBFC?

Answer 32

Investigate the BBFC website for specific certification.

Question 33

What are the main concerns that might lead to an age certificate for a film?

Answer 33

Content viewed as problematic, which can include violence, language, or themes.

Question 34

What does the theory of Curran and Seaton suggest about media ownership?

Answer 34

Media is controlled by a small number of companies primarily driven by profit and power, limiting variety and creativity.

Question 35

Fill in the blank: The trailer for I, Daniel Blake challenges the ideas set out by _______.

Answer 35

[Curran and Seaton]

Question 36

What is the significance of the specific dialogue in I, Daniel Blake?

Answer 36

It reflects the characters' experiences and the film's social realism.

Question 37

What role does social media play in the marketing of independent films?

Answer 37

More reliance on social media marketing due to limited budget.

Question 38

What kind of marketing strategy did the eOne campaign employ?

Answer 38

Print masthead and front cover takeovers, a column by the character Daniel Blake, and digital content.

Question 39

What was a key finding regarding the digital native articles in the Trinity Mirror campaign?

Answer 39

The articles saw over 18,000 page views, with audiences spending around four minutes reading the content.

Question 40

What does the editing pace and transitions in I, Daniel Blake contribute to?

Answer 40

The overall narrative flow and emotional impact of the film.

Question 41

True or False: I, Daniel Blake relies heavily on special effects.

Answer 41

False.

Question 42

What is the significance of the 'My Britain' column in the campaign?

Answer 42

It helps reflect on personal experiences and connects the film's themes to the audience.

Question 43

What might be the effect of a trailer having a different age certificate than the film?

Answer 43

It allows broader audiences to view the trailer, potentially increasing interest in the film.

Question 44

What does the use of non-diegetic music in I, Daniel Blake enhance?

Answer 44

The emotional tone and atmosphere of specific scenes.

Question 45

What are the potential benefits of more socially diverse ownership in media?

Answer 45

It creates conditions for more varied and adventurous media productions.