final Flashcards
(153 cards)
Anita Roddick about businesses
- Business of business should not be about money. It should be about responsibility. It should be about public good, not private greed. (
Milton Friedman citata
“There is one and only one social responsibility of business – to use its resources and engage in actitities designed to increase its profits … in open and free competition without deception or fraud.”
Milton Friedman major works and ideas
Major works:
“Capitalism and Freedom” (1962)
“The Optimum Quantity of Money and other Essays” (1969)
Ideas:
○ Close to “Laissez faire“ and libertarianism
○ Close link between money supply and inflation
Milton Friedman criticism and influence
Criticism
○ Does not consider externalities
○ Keynesians, Austrian School of Economics
Friedman’s Influence:
○ Nobel Price Winner in Economics (1976)
○ Influenced Ronald Reagan, Margaret Thatcher, Governments of Chile, Estonia, Iceland, CATO Institute (libertarian think-tank)
Can a corporation have social responsibilities?
Corporations are just artificial persons
Corporate executives are just agents of shareholders
Individual responsibilities -> OK, voluntary … with own money!
Corporate executive has a “social responsibility“ only in his/her capacity as businessperson
Government -> Governing country -> Elected by the public has to serve public interests
CEO Governing company -> Elected by the shareholders Has to serve shareholders’ interests
Business reasons (enlightened self-interest)
- Extra and/or more satisfied customers
- Employees may be more attracted and/or committed (“employer branding” & “employee engagement” policies)
- Reduce risk, prevent litigation, and improve corporate image/reputation
- Long-term investment that benefits the corporation
Moral reasons
- All corporate activities have social impacts of one sort or another, and may cause social problems
- Because they are powerful, corporations should use their power and resources responsibly (sustainability issues)
- Corporations rely on the contribution of a wide set of stakeholders in the society rather than just shareholders
Corporate social responsibility
encompasses the economic, legal, ethical, and philanthropic expectations placed on organizations by society at a given point in time.
apima ekonominius, teisinius, etinius ir filantropinius lūkesčius, kuriuos tam tikru momentu visuomenė kelia organizacijoms.
Carroll’s pyramid suggests
suggests that corporate has to fulfil responsibility at four levels – Economic, Legal, Ethical and Philanthropic.
levels of Carroll’s pyramid
Economic responsibilities:
Legal responsibilities:
Ethical responsibilities:
Philanthropic responsibilities:
Carroll’s pyramid -> Economic responsibilities
Base of the pyramid; understood as the production of goods and services that consumers need and want. As a compensation for the delivery of these goods and services, the company must obtain an acceptable profit.
Carroll’s pyramid -> Legal responsibilities
Compliance with the law and any type of (public and/or private) regulations, in accordance with the basic rules by which the business must operate.
Carroll’s pyramid -> Ethical responsibilities
Obligation to do what is right, fair and reasonable, and to avoid - or at least minimize - damage to the diverse stakeholders to whom the company relates.
Carroll’s pyramid -> Philanthropic responsibilities
Corporate actions that respond to social expectations of good corporate citizenship, including the active involvement of businesses in activities or programmes that promote social welfare and improve the quality of life of the population.
CSR
is a particularly strong concept in the US, and only more recently has become so influential in Europe
Economic responsibility in us and eu
Europe – Focused on responsibility to stakeholders
US – Focused on responsibility to shareholders
Legal responsibility in us and eu
Europe State accepted as prominent power in enforcing rules of the game rather than as
US view of State as interfering in such rules
Ethical responsibility in us and eu
Europe – greater mistrust of modern corporations than US
Philanthropic responsibility in us and eu
Europe - mostly implemented compulsorily via legal framework
US – mostly implemented via voluntary acts of successful companies
Corporate Social Responsiveness
– capacity of a corporation to respond to social pressures
Four “philosophies”/levels/strategies of social responsiveness:
Reaction / Defense / Accommodation / Proaction
CSR outcomes: Three areas of Corporate Social Performance (CSP)
Social policies:
Social programmes:
Social impacts:
Social policies:
Explicit corporate social policies stating the company’s values, beliefs, and goals with regard to its social environment – often included in mission statements or in other corporate policies (e.g., environmental sustainability goals)
Social programmes:
Specific social projects or activities, measures and instruments implemented to achieve social policies (e.g., environmental management programmes)