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Flashcards in Final Deck (27)
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1

PR practitioners should expect to share what if they expect to receive support from management on a program

Data that helps pinpoint which messages are most effective with targeted audiences

2

In professional work, research should be applied

At all phases of a program

3

What does not lead to higher response rate for a questionnaire

Sending out reminders to respond

4

Communications audit is designed to help an organization

Determine communications needs, policies, practices and capabilities

5

Outcome evaluation includes measurement of messages received by target audiences t/f

True

6

Recall and retention measurement knows how the message moved by an individual's attitude opinion and preference t/f

True

7

Job of a PR professional is to

Respond to reporter inquiries, arrange interviews, help journalists reach company sources

8

What is a benefit publicity has over guarantees associated with advertising

Third party endorsement

9

If you are seeking online publicity

Change how you deliver and format a news release

10

Most essential taks of PR people in the eyes of those for who PR people work is

Coordinate interviews for their execs

11

Key point in dealing with reporters in interviews is

Saying no comment is an indication you ay be hiding something

12

PR is still about building relationships t/f

True

13

Because consumers are more media savvy, beter educated and smarter, they expect Internet to provide more

More education based info

14

PR practitioner must put in mind that social media is a

Tool

15

Principal benefit of having a website

Ability to offer info to the public in a organized matter

16

What is not important on a website

Make website info static

17

What is not a function of Facebook

Static information

18

Charachteristics to make an email newsletter useful for customers includes

Send them at regular intervals

19

What is not a trait of today's employee

They have more loyalty than predecessors

20

Most effective method of commmunications

Face to face

21

what does S stand for in SHOC

Strategic

22

Employees would trust MGMT more if they

Communicated more frequently and earlier

23

Acronyms on how mangement can build trust throught communication

SHOC

24

Is the grapevine helpful in effective employee communication

True

25

3 important goals for building a website

Goal - give an accurate view of what your product represents
Interactive - how users can communicate from the site
Track the use - be able to see who your consumers are what demography they are in

26

3 reason why PR use for Facebook is important

2 way communication, attract attention, conversation monitor

27

4 ways to measure PR

Awareness and comprehension, recall & retention, attitude & preference, behavioral