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Flashcards in Midterm Deck (11)
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1

What is the challenge to the communicator

Cut through communications to deliver argument that is deliverable believe able actionable

2

Key step of R A C E

Reasoned research

3

Fundamental mandate of public relations is

Communication

4

Twisting messages to create the impression performance is

Spin

5

Rockefeller was widely attacked when

Women and small children were killed in Ludlow massacre

6

Principal contribution to the PR field by IVY Lee was

Recognition that publics needed to be informed

7

The definition of PR

Public relations is a strategic communication process that builds mutually beneficial relationships between organization and their publics

8

Percentage of PR departments report to CEO

10%

9

R-A-C-E

Research attitudes of the issue at hand
Identify action of the client in the public interest
Communicate that action to gain understand and support
Evaluation the communication to see if option is influenced

10

7 attitudes

Personal, cultural, educational, familial, religious, social class, race

11

Public relations can be defined as

Management of communication between firm and publics