Final Exam Flashcards

(36 cards)

1
Q

Objectivity

A

Information is not influenced by personal opinions of anyone.

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2
Q

Foundational theories

A
  • Functionalism: all groups fusillade a purr pose to have society functioning the way it should be.
  • conflict theory: 2 groups in society: one has resources and the other group wants those resources. Both will always have conflict
  • symbolic interaction: each component in society is related by labeling them and only then we understand
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3
Q

Critical community studies

A
  • qualitative data
  • provided an unflinching look at the harshness of American community life.
  • driven by conflict theories
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4
Q

Klinenberg study :Heat Wave

A

Klinenberg’s social autopsy of the Chicago Heat Wave focuses on the distribution of deaths and on the social and organizational processes that allowed the deaths to happen. Most of the people who died were poor elderly white and African american. Klinenberg analyzes that the media and public relations agencies of the city minimized the disaster and chose not to reveal the failure of social services.

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5
Q

Hancock ethnography

A

Got involved in the Steppin’ scene and African American social dance in Chicago to analyze race, culture, and identity. The Lindy Hop was done by whites while the Steppin’ was for blacks. Went to the Steppin’ clubs and at first were looked at weirdly for being the only white people. But as they started going regularly many people acknowledged them into their community. They responded to them as dancers and not to the color of their skin.

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6
Q

Verstehen

A

Understand

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7
Q

Culture

A

Beliefs, customs, of a specific group

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8
Q

Ethnography

A

When you become part of a group in order to truly walk in their shoes and view the world from their point of view

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9
Q

The canonical research report

A
The canons=rules 
This is the standard outline of a research report:
1. The research problem
2. Methods
3. Findings
4. Conclusion
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10
Q

Scientific method

A
  1. Ask question
  2. Review literature
  3. Form hypothesis
  4. Choose method
  5. Collect data
  6. Analyze data
  7. Share findings
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11
Q

Positivist research

A
  • absolute truth can never be found
  • research is process of making claims and then testing of abandoning theories
  • can observe human behavior and measure facts and laws of theories and behavior
  • quanta ticket data associated to positivist while qualitative is to interactive research
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12
Q

Dependent variable

A

Variable who can get changed due to the independent variable

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13
Q

Sociology

A

the study of social interaction and social organization

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14
Q

experiments

A

research in which one intervenes or does something to one group of people, but not to another, then the two groups are compared.

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15
Q

content analysis

A

research that examines patterns of symbolic meaning within written text, audio, visual, or other communication medium.

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16
Q

field research

A

research in which a researcher directly observes people interacting in natural setting

17
Q

grounded theory

A

a way of developing explanations about the social world that starts with empirical observations of the world and builds abstract patterns from them

18
Q

research design

A

a plan for systematically gathering and analyzing information to answer a research question

19
Q

interactionism or interpretive

A

the theoretical perspective that focuses on how people understand the everyday social settings in which they interact with others.

20
Q

conflict theory

A

theoretical perspective which views social issues and problems in terms of dominant groups exerting power over others to ensure that dominant groups’ interests are served

21
Q

functionalism

A

theoretical perspective that explains social patterns as existing because they serve a purpose in society

22
Q

dependent variable

A

variable being affected by the independent variable.

23
Q

Afghanistan: Cut from a different cloth

A

Some women enjoy wearing burqas while others do not. the researcher was looking to see if women enjoyed wearing the burqas or not. concluded that many women do not like the burqas and they do not have much freedom

24
Q

cultural artifcat

A

by having a cultural artificat/object we can learn about a culture’s ideas, feelings, practices, and behaviors

25
advertising and streotypes
in many advertisments there are many sterotypes that are portrayed. mostly racial and ethnic minorities are portrayed to create "moral panic"
26
body's response to seeing something appealing
When we see someone attractive, our body’s natural response is to release hormones. Our mind will then subconsciously link those positive feelings with whatever product is on the screen. That’s why companies will find any reason to show some skin, even if their product has nothing to do with it.
27
Tv commercials
more and more companies are making their commercials look amateurish and less scripted. This creates a more personal sales pitch. Most commercials are now unscripted
28
Color theory
. Certain colors make us feel a certain way. Red stimulates our appetite, for example. Whatever emotion a brand wants you to feel, they’ll choose the perfect color to amplify it.
29
Grocery stores and item placement
Milk is all the way in the back of stores. That’s because dairy products have some of the highest turnover in grocery and convenience stores. By putting them far away, vendors force you to walk through more of the store, increasing your chances of making an impulse purchase.
30
media tactics effect on women
advertisers can make us feel inadequate, we will find a way to fill the void. This is notorious in the world of beauty products, where the only difference between you and the photoshopped models is a few choice purchases.
31
critical thinking
- Not being content with the first solution to a problem, but thinking more deeply about it. - Knowing, understanding, analyzing, synthesizing, applying and evaluating the idea or problem - Looking for what is implied in a question rather than what is stated - Applying the rules of logic to problem solving - Not letting reason be clouded by emotion
32
logical thought
is the process in which one uses reasoning consistently to come to a conclusion.
33
Inductive Reasoning
SPECIFIC REASONING;ex my history class requires alot of reading---> BROAD PRINCIPLES: ex all college courses have a lot of reading
34
Deductive Reasoning
BROAD GENERALIZATIONS;ex all college courses are hard----->SPECIFIC CONCLUSIONS; ex my art history course will be hard
35
Indigenous cultures
Indigenous cultures are not | extinguished by natural laws but by political processes that are susceptible to human controls.
36
Indigenous culture and language
Linguistic diversity is being threatened around the world, and this threat is acutely felt by indigenous peoples.