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Flashcards in Final Exam Deck (71)
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1

When the mind creates a solid object on the page from suggestions of contours and shapes.

Law of Closure

2

The page, surface, or area in which the design will be placed.

Ground

3

The term "negative space" refers to the use of contrasting colors (TRUE OR FALSE)

False

4

The different "weight", or layout importance, given to type or images to emphasize different aspects is called...

Hierarchy

5

The mathematical formula for the division of space within a picture known as the Golden Section (or Golden Mean) was devised by...

Vitruvius?

6

What is a series of horizontal and vertical lines on a page, used as a visual guide for lining up words and images?

Grid

7

What method is similar to paperback binding, where loose sheets are encased in a heavier paper cover, then glued to the book spine, and the edges are trimmed to be flush?

Perfect Bind

8

The book binding method where sheets of paper are folded in the center, stitched together along the fold, then glued into the cover spine. It is also a term for binding where sheets of paper are folded and stapled in the center.

Saddle Stitching

9

A vertical block of text?

Column

10

A style that is less clean, but more artistic and open to interpretation, is called....

Poetic

11

What is an aesthetic concept meaning something from the real, but has been "distilled" to its barest minimum form, color or tone, often removed from its original context?

Abstraction

12

What is the form of research in which the emphasis is on indirect, creative forms of inquiry and thinking?

Lateral Thinking

13

What is a word or image that sets up associations? For example, "a piece of cake" means easy.

Metaphor

14

What is a small, rough visual representation of the bigger picture or final outcome of a design?

Thumbnail

15

What is the system used in printing, based on the CMYK colors?

Subtractive Color

16

What are the connections between colors and emotions, culture, experience, and memory?

Associations

17

The human eye tends to differentiate between two neighboring colors by emphasizing their differences rather than their similarities-background colors affect foreground colors (the image). This is called...

Simultaneous Contrast

18

What are complementary colors of equal lightness and high saturation that tend to make each other appear more brilliant?

Vibration

19

What is a mix of any two adjacent secondary colors?

Tertiary Color

20

Assemblages of ephemera, textures, and typography are called a...

Collage

21

The virtual "ground" is called...

Canvas

22

The number of small square in an inch is called...

resolution

23

Assemblages of small square on a 2-D grid system is known as..

Rasters

24

Images from Adobe Photoshop are generally ...

Resolution Dependent

25

What is a hard, waxy surface, either gloss or matte, and non porous (ink sits on the surface)?

Coated

26

What is the hairline mark at the corner of a printed page to help ensure plates are lined up correctly and designate what will be cropped off at finishing time?

Registration Mark

27

What is a printed dot that becomes bigger than intended due to spreading, causing a darkening of screened images, mid-tones, and textures? It varies with different paper stock, such as newsprint.

Dot Gain

28

What is an International system used to ensure reliable color selection, specification, and control globally among designers, clients, and vendors?

Patone Matching System (PMS)

29

A liquid sprayed, or spread, onto paper to give it a hardwearing surface so that printed ink stays intact is called...

Varnish

30

A composition of elements that are juxtaposed and do not mirror the other forms on the page is called a/n.....composition.

Asymmetrical