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Art 130 > Final Exam > Flashcards

Final Exam Flashcards

1
Q

When the mind creates a solid object on the page from suggestions of contours and shapes.

A

Law of Closure

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2
Q

The page, surface, or area in which the design will be placed.

A

Ground

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3
Q

The term “negative space” refers to the use of contrasting colors (TRUE OR FALSE)

A

False

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4
Q

The different “weight”, or layout importance, given to type or images to emphasize different aspects is called…

A

Hierarchy

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5
Q

The mathematical formula for the division of space within a picture known as the Golden Section (or Golden Mean) was devised by…

A

Vitruvius?

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6
Q

What is a series of horizontal and vertical lines on a page, used as a visual guide for lining up words and images?

A

Grid

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7
Q

What method is similar to paperback binding, where loose sheets are encased in a heavier paper cover, then glued to the book spine, and the edges are trimmed to be flush?

A

Perfect Bind

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8
Q

The book binding method where sheets of paper are folded in the center, stitched together along the fold, then glued into the cover spine. It is also a term for binding where sheets of paper are folded and stapled in the center.

A

Saddle Stitching

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9
Q

A vertical block of text?

A

Column

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10
Q

A style that is less clean, but more artistic and open to interpretation, is called….

A

Poetic

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11
Q

What is an aesthetic concept meaning something from the real, but has been “distilled” to its barest minimum form, color or tone, often removed from its original context?

A

Abstraction

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12
Q

What is the form of research in which the emphasis is on indirect, creative forms of inquiry and thinking?

A

Lateral Thinking

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13
Q

What is a word or image that sets up associations? For example, “a piece of cake” means easy.

A

Metaphor

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14
Q

What is a small, rough visual representation of the bigger picture or final outcome of a design?

A

Thumbnail

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15
Q

What is the system used in printing, based on the CMYK colors?

A

Subtractive Color

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16
Q

What are the connections between colors and emotions, culture, experience, and memory?

A

Associations

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17
Q

The human eye tends to differentiate between two neighboring colors by emphasizing their differences rather than their similarities-background colors affect foreground colors (the image). This is called…

A

Simultaneous Contrast

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18
Q

What are complementary colors of equal lightness and high saturation that tend to make each other appear more brilliant?

A

Vibration

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19
Q

What is a mix of any two adjacent secondary colors?

A

Tertiary Color

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20
Q

Assemblages of ephemera, textures, and typography are called a…

A

Collage

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21
Q

The virtual “ground” is called…

A

Canvas

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22
Q

The number of small square in an inch is called…

A

resolution

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23
Q

Assemblages of small square on a 2-D grid system is known as..

A

Rasters

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24
Q

Images from Adobe Photoshop are generally …

A

Resolution Dependent

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25
Q

What is a hard, waxy surface, either gloss or matte, and non porous (ink sits on the surface)?

A

Coated

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26
Q

What is the hairline mark at the corner of a printed page to help ensure plates are lined up correctly and designate what will be cropped off at finishing time?

A

Registration Mark

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27
Q

What is a printed dot that becomes bigger than intended due to spreading, causing a darkening of screened images, mid-tones, and textures? It varies with different paper stock, such as newsprint.

A

Dot Gain

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28
Q

What is an International system used to ensure reliable color selection, specification, and control globally among designers, clients, and vendors?

A

Patone Matching System (PMS)

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29
Q

A liquid sprayed, or spread, onto paper to give it a hardwearing surface so that printed ink stays intact is called…

A

Varnish

30
Q

A composition of elements that are juxtaposed and do not mirror the other forms on the page is called a/n…..composition.

A

Asymmetrical

31
Q

A theory that suggests that the mind perceives and organizes holistically and finds patterns in that which appears to be unconnected is the…

A

Gestalt Psychology

32
Q

The arrangement of elements or parts of a design (text, images) on the page (or ground) is the ______.

A

Composition

33
Q

This is a way of folding paper so that the outer quarters of a page are folded to meet in the center. The result works like symmetrical doors that open onto an inner page.

A

Gatefold

34
Q

What locks text onto consistent horizontal points?

A

Baseline Grid

35
Q

What is the placement of words and images on a grid or document to organize information?

A

Layout

36
Q

The gap between two text blocks or spreads on separate pages either side of the book fold or binding is called the ______.

A

Gutter

37
Q

The direction of wood fibers that make up a piece of paper are called ______.

A

Paper Grain

38
Q

What is the way of representing an object or word through an image, sound, or another word? For example, a crossed knife and fork on a road sign means a café is ahead.

A

Symbolism

39
Q

Gathering material that does not already exist, such as photographing, drawing, making prototypes, and interviewing people is called ______.

A

Primary Research

40
Q

What is something that looks like, resembles, or stands in for something else? In drawing, this is also known as “figurative,” since it deliberately attempts to mimic the thing drawn.

A

Representation

41
Q

What is the form of thinking that implies strategic thought process, one in which step-by-step logic is employed?

A

Linear Thinking

42
Q

Gathering material that already exists, such as design work, color samples, written texts, newspaper/magazine articles, and archive images (e.g. historical samples of advertising) is called ______.

A

Secondary Research

43
Q

Red, yellow, and blue are _____.

A

Primary Colors

44
Q

What is differentiation between two or more elements?

A

Contrast

45
Q

What is a color’s broader associations? For example, green: jealousy, naivety, illness, environment, and nature.

A

Connotations

46
Q

What is a mix of any two primary colors called?

A

Secondary Colors

47
Q

What is the term for what the color literally means or is? For example, a red rose is a green stem with red petals.

A

Denotations

48
Q

One size, weight, and width of a typeface; Garamond Roman 12 point is a _____________.

A

Font

49
Q

What is the resolution for an image intended for offset printing?

A

300

50
Q

What is the resolution for an image intended for web?

A

72

51
Q

Mathmatical bézier curves ______.

A

Vectors

52
Q

Images from Adobe Illustrator are generally…

A

resolution independent

53
Q

What is the common form of resolution measurement?

A

DPI

54
Q

A printing process that uses a raised surface, such as letterpress, is called ______.

A

Relief

55
Q

A PDF removes the need for multiple requisite files by including fonts and compressed imagery into one file. The act of including fonts and compressed imagery into that file is called ______.

A

Embedding

56
Q

A method of printing that uses a plateless computer controlled press is called ______.

A

Digital Printing

57
Q

Mistakes and omissions found at the proofing stage by the designer or client that did not, for whatever reason, make it from the supplied file to the press. The cost of these errors is usually absorbed by the vendor as a matter of customer service. What is this known as?

A

PE’s “printer’s errors”

58
Q

What edits are made to the content of a file by the client? They are usually handled before the job is sent to press. The client makes edits while the job is at the printer, usually in the proofing stage, and they can prove costly.

A

AA’s “author’s alterations”

59
Q

What is an image with a balance of two or more colors that work together? For example, leaf green and beige.

A

Harmony

60
Q

What are the colors that make up the full-color printing process?

A

CMYK

61
Q

What system is used on monitors and televisions, based on RGB (Red, Green, Blue)? When combined, these form white light.

A

Additive Color

62
Q

Red, green, and blue are _____.

A

Additive Primary Colors

63
Q

What means similar, comparable, alike? For example, two colors that are near to each other on the color wheel, such as green and leaf green.

A

Analogous

64
Q

Assemblages concerned with various fragments of photographs are called a ______.

A

Photomontage

65
Q

The distance between the object of focus and where the focus starts to blur is called ______.

A

Depth of Field

66
Q

A square in a grid of squares on the monitor screen is called a ______.

A

Pixel

67
Q

Printing many different jobs on one large sheet is called ______.

A

Gang-Run Printing

68
Q

When text is aligned left, some words at the end of the lines might jut out farther than the rest and cause uneven-looking paragraphs. What is this called?

A

Ragging

69
Q

What is the method of printing that uses stencils?

A

Screen Printing

70
Q

What is the digitally produced printing plate that is treated chemically so that the image will accept ink and reject water?

A

Offset Lithography

71
Q

What is a series of lighter or darker bands running across an area of solid printed color?

A

Banding

Art 130 (2 decks)

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