Finals

Question 1

The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals

Answer 1

Advertising

Question 2

seek to inform and/or persuade members of a particular target market or audience about their products, services, organizations, or ideas.

Answer 2

Advertiisng

Question 3

Appeals to a potential buyer

Answer 3

Advertisement

Question 4

Aims to sell a product, a service or
ideology

Answer 4

Advertisement

Question 5

Found almost everywhere

Answer 5

Advertisement

Question 6

techniques that would enhance the appeal of their products to cater to the needs of consumers.

Answer 6

Packard’s Theory of Needs

Question 7

Who is behind the Theory of Needs?

Answer 7

Vance Packard

Question 8

Wha are the needs in Packard’s Theory of Needs?

Answer 8

1. Emotional Security
2. Reassurance of worth
3. Ego gratification
4. Creative outlets
5. Love objects
6. Sense of Power
7. Sense of roots
8. Immortality

Question 9

An individual has a need to feel safe.

Answer 9

Emotional Security

Question 10

Examples of emotional security

Answer 10

• Pension plans
• Automobile brands
• Health and fitness products

Question 11

How does deodorants offer emotional security?

Answer 11

it offers a sense of security in social relationships.

Question 12

An individual has an inner need to feel important.

Answer 12

Reassurance of worth

Question 13

An individual has a need to be praised.

Answer 13

Ego gratification

Question 14

An individual needs an outlet to express creativity.

Answer 14

Creative outlets

Question 15

An individual has a need for things that allow him/her to show affection.

Answer 15

Love objects

Question 16

An individual has an inherent need for power which has been exploited by merchandisers.

Answer 16

Sense of Power

Question 17

individual has a need to connect to one’s identity.

Answer 17

Sense of roots

Question 18

An individual has a need to defy death.

Answer 18

Immortaltiy

Question 19

Types of Advertisement

Answer 19

1. Print Advertisement
2. Video Advertisement
3. Radio Advertisement

Question 20

What are examples of Print Advertisements?

Answer 20

• Magazines and newspapers
• Brochures, fliers and coupons
• Billboards and transit ads

Question 21

Print advertisement that aims for a massive audience

Answer 21

Magazines and newspapers

Question 22

Print advertisement that is for a smaller audience

Answer 22

Brochure, fliers and coupons

Question 23

Print advertisement that is for outdoor advertisement

Answer 23

Billboard and transit ads

Question 24

Tips in delivering effective print ads

Answer 24

1. Know your target consumers -
2. Craft a singular message

Question 25

Together with your client, craft a customer profile.

Answer 25

1. Know your target consumers

Question 26

An ad’s message must be simple and clear.

Answer 26

2. Craft a singular message

Question 27

What are the parts in print print ad?

Answer 27

1. The Headline 2. Images and Design 3. Slogans and Taglines

Question 28

Includes layout, font, and color scheme

Answer 28

Image and design

Question 29

a phrase about the company

Answer 29

Taglines

Question 30

a phrase about the product

Answer 30

Slogan

Question 31

These are commonly aired in major networks.

Answer 31

Video Advertisement

Question 32

The creative process is rigorous.

Answer 32

Video Advertisement

Question 33

Usually lasts for a minute or less

Answer 33

Video Advertisement

Question 34

How to make an effective video ad?

Answer 34

1. Use brand endorsers 2. Use icons 3. Use good storylines 4. Use humor 5. Use jingles

Question 35

Cheaper than television

Answer 35

Radio Advertisement

Question 36

Loyal following

Answer 36

Radio Advertisement

Question 37

Capable of conveying emotions

Answer 37

Radio Advertisement