Midterms Flashcards
(28 cards)
How to be a media and information literate?
one must know how information, ideas, and meanings are communicated.
What is the use of codes and conventions?
audiences can interpret the meaning of media messages.
a system or collection of signs that create meaning when put together
Codes
What is codes?
a system or collection of signs that create meaning when put together
why is the meaning of codes agreed upon by the communicators?
because the rules in understanding the codes are shared by members of a community that use that particular code.
TRUE or FALSE
it is not guaranteed that all people will understand the message in the same way that others would.
TRUE
TRUE or FALSE
it is guaranteed that all people will understand the message in the same way that others would.
FALSE
What affects the way codes are interpreted
Culture
in what common area on which codes are expected to be strictly manifested in?
Audio-visual media messages
Three Common Codes in Media Messages
Technical Codes
Visual Symbolic Codes
Written Codes
When equipment is used to tell the story in a media text which consequently affects how you can interpret the meaning of that text
Techincal Codes
When equipment is used to tell the story in a media text which consequently affects how you can interpret the meaning of that text
Technical Codes
What are technical codes?
When equipment is used to tell the story in a media text which consequently affects how you can interpret the meaning of that text
signs that are produced when camera techniques, framing, depth of fields, lighting and exposure, and juxtaposition are utilized.
Technical codes
Camera Angles
-Establishing
- Wide
- Medium
- Close Up
- Cut Away
- High Angle
- Low Angle
- Extreme Close Up
- Two Shots
- Worm’s Eye View
- Bird’s Eye View
- Over the Shoulder
- Reverse Shot
- Perspective Point of View
Examples of Technical Codes
- Camera Angles
- Flashbacks
- Film Shot
- Framing Techniques (use of lines such as the Rule of Thirds)
Codes that are embedded in technical codes
Visual / Symbolic Codes
What are symbolic codes?
Codes that are embedded in technical codes such as objects, setting, body language, clothing, and color.
These codes suggest or connote, rather than explicitly state the meaning of a media message.
Visual / Symbolic Codes
The use of language style and textual layout also express meaning.
Written Codes
What are written codes?
The use of language style and textual layout also express meaning.
TRUE OR FALSE
Newspaper editors follow the inverted “S” of news layout
TRUE
TRUE OR FALSE
Newspaper editors follow the “S” of news layout
FALSE
Why do newspaper editors use the inverted “S” news layout?
because the mode by which people read would be from left to right and from the upper fold of the newspaper down to the lower fold.
