Flows of Globalisation Flashcards
Why is marketing important for TNCs?
become internationally recognisable, which widens available market
What is global marketing?
the process of planning, producing, placing and promoting a company’s product to domestic and international markets
What is meant by the term ‘market’?
potential consumers
What are remittances?
when migrants send money back to their country of origin (usually families)
What % of Poland’s GDP is made up of remittances?
4.6%
Why is global marketing beneficial for companies?
enables them to increase domestic and international markets, increasing profits. Also increase reach and influence, driving profits further
What are 7 flows of globalisation?
FDI
Labour
Migration
Aid
Global marketing
Capital (money)
Services
Information
Products
remittances
What does FDI stand for?
foreign direct investment
What is a specific example of aid?
Haiti EQ 2010, relied on monetary aid from UK, US and NGOs
What is an example of migration?
As UK troops left Afghanistan, many afghans were able to migrate and live in the UK (migration stream)
What is an example of labour?
Almeria- migrants rely on intensive farming for work, intensive farming relies on cheap labour from migrants
What is an example of FDI?
China investing in Africa - Nigerian railway
What are flows of capital?
money that moves between countries and which is used for investment, trade and production
What are FDIs?
Investment made mainly by TNCs based in one country, into the physical capital or assets of foreign enterprises
What is aid?
financial support for poorer countries that can be made multilaterally (through the UN) or bilaterally
