Formation Flashcards
(4 cards)
Reference to ‘The B.E.A.T’
Bounce music & fans in New Orleans
Social, cultural & political context:
Racial discrimination
Police brutality
Black Lives Matter Movement
Familiar to audience
Binary opposition: Black communities vs Police
Use of profanity
“When he f*ck me good…”
Aggressive, passionate tone
Connotes Beyoncé’s power
Challenges female submissiveness
Visual codes-Camera shots
Loosely framed wide-angle shots of her on police car-Independence
Low angle & confident body language- Masculine, dominant
Powerful & in control
Challenges context: Black people often shown as dominated by police
Visual codes-Clothing & accessories
Jewellery & high-fashion-Wealth & success
Contrast: Antebellum dresses vs modern Black wealth
Highlights history of slavery & change over time
Subverts stereotype of Black poverty (Gilroy)
Appeals to aspirational audience, sees her as role model