Theorist-Industry Flashcards
(3 cards)
Curran & Seaton-Power and media industries
Media is controlled by a small number of companies primarily driven by the logic of profit and power
By concentrating media production into the hands of so few companies, there is an increasing lack of variety, creativity and quality
We need more socially diverse and democratic patterns of ownership help to create varied and adventurous media productions
Livingstone & Lunt-Regulation
An underlying struggle in recent UK regulation policy between the need to further the interests of citizens (Protection for harmful material) and consumers (Ensuring choice, value for money, and market competition)
The increasing power of global media corporations, together with the rise of convergent media technologies in the production, distribution and marketing of digital media have placed traditional approaches to media regulation at risk, allows producers to completely ignore media regulations
Hesmondhalgh-Cultural industries
Producers try to minimise risk and maximise audiences through:
Horizontal integration-A company expands its control across multiple businesses that are on the same level of distribution or production process
Vertical integration-A media company owns multiple stages of the production and distribution process
Digital convergence
360 markeitng
Tried and tested formulas
