Formulas Flashcards by Jodie Chanda

Q

Net Budget=

A

target impressions / 1000 x net cpm

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Target Impressions=

A

gross budget / gross cpm x 1000

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Spend=

A

impressions / 1000 x cpm

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Index=

A

net cpm / gross cpm

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Unique Viewers=

A

impressions / frequency

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Reach=

A

impressions / av frequency / universe

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

NET CPM=

A

gross cpm x index

How well did you know this?

1

Not at all

2

3

4

5

Perfectly