Formulas Flashcards by Jodie Chanda

Q

Net Budget=

A

target impressions / 1000 x net cpm

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Q

Target Impressions=

A

gross budget / gross cpm x 1000

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Q

Spend=

A

impressions / 1000 x cpm

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Q

Index=

A

net cpm / gross cpm

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Q

Unique Viewers=

A

impressions / frequency

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Q

Reach=

A

impressions / av frequency / universe

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Q

NET CPM=

A

gross cpm x index

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Q

Frequency=

A

total impressions / unique users

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Q

VTR=

A

completed views / impressions x 100

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